We live on a planet with one big beautiful ocean.
We are inextricably linked to the sea. And it is as alive as we are.
So is the passion of one conservation organization, my client, Sailors for the Sea. Founded by philanthropist and environmentalist David Rockefeller, Jr., this organization is a collective rallying cry for the sailing and boating community—as it navigates a new course toward ocean health.
As president and creative director of firefly 180 marketing, I am deeply honored to be part of the creative and strategic evolution of this extraordinary organization.
Brands tell their stories in many ways. Logos, taglines, websites, brochures, events, social media and more. Working in collaboration with Sailors for the Sea, we are exploring them all.
There’s a powerful story about a little boy who finds thousands of starfish washed up on the sand. He begins to throw them back one by one. When he’s asked how he can make a difference, he answers that he can make a difference to the one he holds in his hand.
This much is true. Whether it’s the collective light of fireflies, or the action it takes to save one living thing, we as individuals and organizations are powerful beyond measure. After all, the inner light of starfish nestled on the sea floor is just as brilliant as luminous stars in the night sky. At Sailors for the Sea, we are navigating toward the light.
Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.