On a Marketing Mission to Turn Business Upside Down.

Business is the most powerful force for change on the planet. 

And with clients like Jeanine Thompson, (left) president, Jeanine Thompson, LLC and Leah Simon-Clarke, founder, Extrados Salon  (right), transformation is clearly, joyfully and beautifully underway.

As president & creative director of an advertising and marketing agency that works with organizations that effect positive change, my role is not to manufacture messages…but rather to bring my clients’ stories to light. To find points-of-uniqueness, benefits, believability…shake them up, turn them sideways—and sometimes upside down.

At the core of great brands is true authenticity. But brands sometimes get lost in their own noise. Leaders can get caught up in concern about market forces, competitors, consumer preferences and how their brand can appeal to wider and wider segments. But the truth is, brands that want to be a lot of everything, amount to a lot of nothing.

What stands out, are brands who are unabashedly fearless about being true to themselves. Who celebrate their uniqueness. And never lose sight of the fact that each us as individuals—and as organizations are here to support, serve and do what we can to make life better for our clients, customers and communities.

If that turns your business paradigm topsy-turvey, then I invite you to hang out with extraordinary leaders like these who are not just doing well—they’re doing good.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

Navigating Brands.

As I prepare to move my office from the lakes and rivers of Minnesota to the salty seas of Santa Barbara, California, I’m also navigating the evolution of brands. And on this Turkish yacht anchored in Newport, Rhode Island, I’m harnessing the creative winds of change for an extraordinary ocean conservation organization, Sailors for the Sea.

Founded by David Rockefeller, Jr., Sailors for the Sea educates and activates the boating community toward healing the ocean.  And who better to lead the charge then those who experience first-hand the challenges the ocean now faces. Whether that means eliminating trash and plastic waste, reducing chemical toxicity, or fighting climate change and ocean acidification by lowering our carbon footprint, there are virtually limitless actions big and small we can all take to be part of the solution.

At firefly180 marketing, we chart the course for brands that effect positive change. It’s a collaborate process that is much like sailing. We scan the horizon for current markets and consumer or constituent perceptions, we assemble the right team to sail the ship and through brand architecture, messaging strategy, web design, content, grassroots engagement, ads, graphic design and more—we fill an organization’s sails to get them where they want to go— fast.  And always by having fun.

As businesses, we head into the unknown and deep into exploration every day.  It’s when we keep our eyes to the stars and our feet firmly planted, that we continue to chart new courses—discovering new adventures daily, along with rich rewards.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

Birds of a Feather & Marketing

Spring is here and the birds are back. So am I as I practice King Pigeon pose in the midst of tiny green shoots and buds.

There is a season and rhythm to life and work. And now is the time for light and awakening. We are not separate from nature. So by listening and tuning into the season, we can reflect it back in all that we do. In this way, our work opens sleepy eyes—and our creativity sparks.

As president and creative director for an advertising and marketing agency that works with businesses and organizations that effect positive change, work is in full swing. My team and I are now deep in the process of evolving a brand for a global ocean conservation organization—and days and nights have been as full as the moon tonight. We’ve developed new brand architecture, a new logo, tagline, print collateral, website, ads and more. All is new, budding and emerging…like spring.

When I founded firefly180 marketing, it was with the clear knowing that each of us as individuals—and as businesses, can do good in the world. That our sparks—collectively and as individuals bring forth light. I’ve been blessed with seeing tangible proof for more than 20 years, as I’ve lead in the creative space of building brands that spark change.

Today as the Earth warms, sap runs and sun shines, I dedicate my King Pigeon to all the like minded birds (and businesses) who get up every morning and spread their wings. They say birds of a feather flock together and I’ve found this to be true.  Because, it’s together that we learn to fly.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

Barefoot Marketing

 There’s nothing like marketing with your feet on the ground.

And on this spring day when the snow is still melting, the promise of new beginnings can be felt in the heart, sole (and soul).

One of the extraordinary things about living in a land of four seasons is that you feel them all. My favorite is spring. This is a time when everything is waking up. There’s an aliveness above and below ground that can be felt before being seen.

As the head of an advertising and marketing agency that works with businesses that effect positive change, the feeling of spring often comes at the launch of brand strategy. This foundational strategic work is like dark, rich soil planted with fat, luscious seeds that have yet to sprout.

The tender green shoots that do rise up are in the form of creative—websites, print and digital ads, direct response, media relations, logos, identities and more.

The art of advertising and marketing is much more than an office endeavor. It’s a practice that requires ongoing observation, exploration and the willingness to keep your feet on the ground in every business climate. Especially when the ground is wet, cold, slushy—and just waking up.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

The Business of Loving our Warrior

While on Butterfly Beach in Santa Barbara recently, I found my warrior. Reversed it. And loved it.

It seems only fitting that on this Valentine’s Day, I am loving our inner strength as business leaders. Our courage. Our warrior. And our power to do good.

As president and creative director of firefly180 marketing, a mobile and global marketing agency that works with businesses and organizations that effect positive change, I dance in the the power of love daily. Loving corporate missions. Loving customers. Loving creative.  Loving products. And loving great strategy.

To succeed in business, we need the strength of our warrior. But we also need its open-hearted reverse. Life is a delicate balance. So is work. Too much pushing results in exhaustion and creative fatigue.  Opening and allowing, replenishes us. Nourishes those places deep within that need re-charging. And creates space to allow new ideas and opportunities to flow.

Business is the most powerful force for change on the planet. And I love how that empowers us all.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

The Sacred Space and Marketing.

 

All spaces are sacred. And The Sacred Space in Summerland, California is especially so.

Equal parts retail and transcendence,  Dorbe  (her childhood nickname for Dorothy)  who works at the store, brushed light onto a Buddha with gold-leaf as she talked about her workshop that helps attendees discover their Buddha essence—so they can bring it forward by painting it onto a Buddha or Quan Yin.

As president and creative director of firefly180 marketing, that’s what my team and I do with brands. There is joy in discovering their essence —and transcendence in painting it on with communication strategies, words, graphics, colors, images, headlines, websites, social media and more. Brands are pure essence. They are how customers connect emotionally with businesses and products.

And when strategy and creative are applied just right; they glow with the radiance of gold leaf.

isa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Honoring Dreams & Brands

I met a woman on a Santa Barbara beach today who has been holding a vision for more than 50 years. Now a cab driver in England, Anna, since she was 10-years-old, has wanted to hug a Redwood tree.

Now she is driving up the California coast in a rented RV to do just that. Anna was a bit embarrassed to share her dream…the catalyst that brought her to this country…but her eyes shone with the excitement of a child .

All brands share the same vision. Business owners and stake holders in my clients’ companies hold dreams big and small. Their eyes shine as they imagine the good they can do for the world —as well as for themselves.

At firefly 180, we’re in the business of creating marketing that matters. We work with businesses of all sizes as we create brands that bring forward art, joy, love, wellness, self-empowerment, spirituality. health and green technologies and products.

As the president and creative director of firefly180 marketing, I had a dream of my own. To align my life and work with my passion. To empower consumers around supporting brands that create positive change. And to bring my business global and mobile.

And this is exactly what I’ve done—leading the way since 1990 in a space that is now known as LOHAS (Lifestyles of Health & Sustainability.)  Some actually  call this a miracle. But like Anna who will soon find herself surrounded by Redwoods, I too have hugged a Redwood tree.

And I know the power of a dream. And how to honor it.

 

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Mermaids, Marketing and Work as Art.

 I was born in Santa Monica and learned to swim in the ocean.  I have always been convinced that I was a mermaid.

As a girl, I would cross my ankles in salt water and wait for the moment my gangly legs would transform into a graceful tail. I still do.

While walking along the beach in Santa Barbara, I came across a street (or sand) artist  who made his living by making mermaids.

And I realized that I make my living in much the same way. As president and creative director for an advertising and marketing agency that specializes in working for clients who make change in the world—I make art.

While my medium is different…words, type, graphics, social media strategies, web design, ads and brand architecture—it is art all the same.

My art is like sand. Brands are always changing. Time and market conditions wash away old campaigns and strategies much as the sea does with sand sculpture. The beauty is, there is always new art waiting to emerge. Just like my mermaid tail.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

Ready for More Life in Your Life? Dance into Fire & Flow

Life is about movement—so why  get stuck in the steps when you can dance your way through it?

That’s what firefly180 client Jeanine Thompson, who combines her strengths as a former Fortune 50 exec, psychotherapist and energy worker, to bring leaders, visionaries and seekers Fire and  Flow—the hottest, coolest webinar series on the planet.

Not sure if Fire and Flow is for you? Take Jeanine’s Work & Life Energy IQ Quiz under Most Popular on her home page. You might be surprised to discover hidden energy leaks that are draining your spirit and keeping your potential for fun and joy on simmer.

As president and creative director of firefly180 marketing, it is pure delight to craft brands and messaging for clients like Jeanine. Every aspect of her brand, including logo, tagline, video content/delivery, web design and content, products and services, speak to not just a business, but to the core of this brand. And to the core of Jeanine.

Great brands are about truth. Transparency. And authenticity. They are not made in a factory. They emerge from the hearts and souls of businesses and their stakeholders.

Bringing forward great brands is about partnership. And partnership is what Jeanine Thompson is all about. And just as I joined Jeanine to support the launch of her brand. Jeanine partners with clients worldwide to unleash passion, purpose, love, and money—along with her special alchemy to expand time.

They say it takes two to tango. And while this is true, as each dancer opens to his or her own rhythm, the world dances joyfully along.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

 

 

 

 

 

New Book: Buy Fuel Your Business & Recharge!

If you’re ready to rocket your business into the next galaxy and beyond, then it’s time to read  Fuel Your Business: How to Energize People, Ignite Action and Drive Profits, by Gina Soleil (center) CEO, Cultural Change Leader, business maven and firefly180 client.  Jeanine Thompson (left). another firefly180 client,  is a  former Fortune 50 exec Soleil features in her book as a partner  who effortlessly bridges the world of business and the world of energy.

In this first-of-its-kind, business and motivation book, Soleil finds that that Einstein had it right all along when he said, “Everything is energy… Match the frequency of the reality you want and you cannot help but get that reality…This is not philosophy. This is physics.”

According to Soleil, the future of business is in energy. And more specifically, the art and science of renewing human energy. The book brings front and center Soleil’s  revolutionary Eight Principles of Business, along with new tools, strategies and processes that re-energize leaders, corporate cultures and profitability by recognizing that the body of business shares the same eight energetic chakra centers as the human body. In the Eastern tradition, chakra centers located at specific physiological points, have for thousands of years, been considered vital in maintaining physical and emotional health.

Soleil’s clients are seeing big shifts using her methodology. One company experienced a  gross profit increase of 20% while  neutralizing toxic energy with open, honest communication. Another client, United Health Group, charged with modernizing  the health care system says, ” We can only get there with new ways of thinking. Gina’s tools and strategies are groundbreaking, yet simple and intuitive to implement. Once you tap into this level of energy, you’ll never run your business the same way again.”

For the most part, businesses and organizations are sick and tired—so are their employees. But there’s another way. One that actually energizes both people and profitability. So buy this book! Hire Soleil and Thompson. It will be a holiday gift that will leave you energized for years to come.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.