Marketing that sparks change.

 

Lisa ProctorWe are made of light.

Scientists trace our origins to star dust. So why should our brands be anything less than brilliant?

My agency, firefly180 marketing, was founded with the passion to build brands that spark change. And we’ve done exactly that. Working with clients that include Target, Jack Johnson, David Rockefeller, Jr. and more,  we are honored to uncover the light within new and existing brands. We shape it. Amplify it. Then radiate possibility and purpose in the form of text, images, colors, typography, websites, social media, public relations and events. 

Business is an extraordinary force for change. And marketing can be a power for good. All you need is intention. And the knowing that the light within us is a mirror for the light that surrounds us.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

NT3 Pledge—Give the Ocean Some Love!

Lisa Proctor & David Rockefeller, Jr.

There’s all kinds of ways to express love. You can say it with a kiss. A hug. A note. A box of chocolate. And you can say it by taking action.  Join me and Sailors for the Sea founder, David Rockefeller, Jr. and thousands of others this Valentine’s Day by taking the Sailor’s for the Sea NT3 Pledge (No Trash. No Trail. No Trace.)

The ocean is in peril. It absorbs more carbon emissions than rainforests. That carbon is changing ocean chemistry. It’s called ocean acidification—the evil twin to climate change.

“Salt water and human blood are equally sensitive to changes in acidity (pH),” says Rockefeller. “If the acid level gets too high, ocean shells and corals-just like human bones- are subject to being dissolved. The result is that 20% of the world’s food supply could disappear, and coral reefs, which are nurseries for young fish could vanish entirely.”

At firefly180 marketing, I’m not only a brand strategist and creative director, I’m a passionate environmentalist. I am so honored to join my client Sailors for the Sea in launching the NT3 Pledge campaign—what could be the most significant ocean conservation movement of our time.

I’ve already taken the NT3 Pledge to reduce my carbon footprint. It’s so easy. So powerful. And it feels so delicious. (Even better than a box of dark, organic chocolate!  So take the Pledge. What better way to express your love this Valentine’s Day!

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

Marketing—Branching Out

Lisa ProctorWhen it comes to work and life, I’ve got the best seat in the house. Yes, I spend plenty of time at my desk, but when I’m looking for inspiration, I often find the roots for the best ideas in trees.

As the head of an advertising and marketing agency that works with progressive, world-changing businesses and organizations, I am so privileged to experience the light and aliveness found between the lines of an ad, the vibrancy of an image or the power of a well-run campaign.

Trees and business have much in common—starting with the fact that they both contain seeds that grow, transform and keep reaching higher.  And in the same way that rings found within a tree mark its age, the layers of brand strategy that inform how a business represents its message, product or service—signals how it makes its mark in the world.

So if you’re looking for a little perspective, climb a tree. It’s a radical shortcut to putting your business on top.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

One Planet. One Ocean. One Promise.

We live on a planet with one big beautiful ocean.

We are inextricably linked to the sea. And it is as alive as we are.

So is the passion of one conservation organization,  my client, Sailors for the Sea. Founded by philanthropist and environmentalist David Rockefeller, Jr., this organization is a collective rallying cry for the sailing and boating community—as it navigates a new course toward ocean health.

As  president and creative director of firefly 180 marketing, I am deeply honored to be part of the creative and strategic evolution of this extraordinary organization.

Brands tell their stories in many ways. Logos, taglines, websites, brochures, events, social media and more. Working in collaboration with Sailors for the Sea, we are exploring them all.

There’s a powerful story about a little boy who finds thousands of starfish washed up on the sand. He begins to throw them back one by one. When he’s asked how he can make a difference, he answers that he can make a difference to the one he holds in his hand.

This much is true. Whether it’s the collective light of fireflies, or the action it takes to save one living thing, we as individuals and organizations are powerful beyond measure. After all, the inner light of starfish nestled on the sea floor is just as brilliant as luminous stars in the night sky. At Sailors for the Sea, we are navigating toward the light.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

Living & Marketing on the Edge.

Life is about balance. It’s also about finding your edge. And walking it.

It’s about moving into the unknown. Dancing in the mystery. And being willing to sit in the still of creation until the spirit begins to move. As a advertising and marketing creative director, I am called to create again and again.

Each time is a leap of faith. A catapult into the unknown. Words and strategies come forward in much the same way as art emerges  from stone when a sculptor reveals art simply waiting to awaken.

There is freedom in creation. And joy. There are brand essences waiting to express themselves. Culture shifting to take place. Social and environmental movements to be born. People to reach. Audiences to educate and activate.

So find your edge. Run its length. Dance in its mystery. And  catapult your brand into the fire of creation. There you’ll find passion. Purpose. And profit for both your business and soul.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

 

 

 

On a Marketing Mission to Turn Business Upside Down.

Business is the most powerful force for change on the planet. 

And with clients like Jeanine Thompson, (left) president, Jeanine Thompson, LLC and Leah Simon-Clarke, founder, Extrados Salon  (right), transformation is clearly, joyfully and beautifully underway.

As president & creative director of an advertising and marketing agency that works with organizations that effect positive change, my role is not to manufacture messages…but rather to bring my clients’ stories to light. To find points-of-uniqueness, benefits, believability…shake them up, turn them sideways—and sometimes upside down.

At the core of great brands is true authenticity. But brands sometimes get lost in their own noise. Leaders can get caught up in concern about market forces, competitors, consumer preferences and how their brand can appeal to wider and wider segments. But the truth is, brands that want to be a lot of everything, amount to a lot of nothing.

What stands out, are brands who are unabashedly fearless about being true to themselves. Who celebrate their uniqueness. And never lose sight of the fact that each us as individuals—and as organizations are here to support, serve and do what we can to make life better for our clients, customers and communities.

If that turns your business paradigm topsy-turvey, then I invite you to hang out with extraordinary leaders like these who are not just doing well—they’re doing good.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

Navigating Brands.

As I prepare to move my office from the lakes and rivers of Minnesota to the salty seas of Santa Barbara, California, I’m also navigating the evolution of brands. And on this Turkish yacht anchored in Newport, Rhode Island, I’m harnessing the creative winds of change for an extraordinary ocean conservation organization, Sailors for the Sea.

Founded by David Rockefeller, Jr., Sailors for the Sea educates and activates the boating community toward healing the ocean.  And who better to lead the charge then those who experience first-hand the challenges the ocean now faces. Whether that means eliminating trash and plastic waste, reducing chemical toxicity, or fighting climate change and ocean acidification by lowering our carbon footprint, there are virtually limitless actions big and small we can all take to be part of the solution.

At firefly180 marketing, we chart the course for brands that effect positive change. It’s a collaborate process that is much like sailing. We scan the horizon for current markets and consumer or constituent perceptions, we assemble the right team to sail the ship and through brand architecture, messaging strategy, web design, content, grassroots engagement, ads, graphic design and more—we fill an organization’s sails to get them where they want to go— fast.  And always by having fun.

As businesses, we head into the unknown and deep into exploration every day.  It’s when we keep our eyes to the stars and our feet firmly planted, that we continue to chart new courses—discovering new adventures daily, along with rich rewards.

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

 

Birds of a Feather & Marketing

Spring is here and the birds are back. So am I as I practice King Pigeon pose in the midst of tiny green shoots and buds.

There is a season and rhythm to life and work. And now is the time for light and awakening. We are not separate from nature. So by listening and tuning into the season, we can reflect it back in all that we do. In this way, our work opens sleepy eyes—and our creativity sparks.

As president and creative director for an advertising and marketing agency that works with businesses and organizations that effect positive change, work is in full swing. My team and I are now deep in the process of evolving a brand for a global ocean conservation organization—and days and nights have been as full as the moon tonight. We’ve developed new brand architecture, a new logo, tagline, print collateral, website, ads and more. All is new, budding and emerging…like spring.

When I founded firefly180 marketing, it was with the clear knowing that each of us as individuals—and as businesses, can do good in the world. That our sparks—collectively and as individuals bring forth light. I’ve been blessed with seeing tangible proof for more than 20 years, as I’ve lead in the creative space of building brands that spark change.

Today as the Earth warms, sap runs and sun shines, I dedicate my King Pigeon to all the like minded birds (and businesses) who get up every morning and spread their wings. They say birds of a feather flock together and I’ve found this to be true.  Because, it’s together that we learn to fly.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

 

Barefoot Marketing

 There’s nothing like marketing with your feet on the ground.

And on this spring day when the snow is still melting, the promise of new beginnings can be felt in the heart, sole (and soul).

One of the extraordinary things about living in a land of four seasons is that you feel them all. My favorite is spring. This is a time when everything is waking up. There’s an aliveness above and below ground that can be felt before being seen.

As the head of an advertising and marketing agency that works with businesses that effect positive change, the feeling of spring often comes at the launch of brand strategy. This foundational strategic work is like dark, rich soil planted with fat, luscious seeds that have yet to sprout.

The tender green shoots that do rise up are in the form of creative—websites, print and digital ads, direct response, media relations, logos, identities and more.

The art of advertising and marketing is much more than an office endeavor. It’s a practice that requires ongoing observation, exploration and the willingness to keep your feet on the ground in every business climate. Especially when the ground is wet, cold, slushy—and just waking up.

 

 

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.

 

The Business of Loving our Warrior

While on Butterfly Beach in Santa Barbara recently, I found my warrior. Reversed it. And loved it.

It seems only fitting that on this Valentine’s Day, I am loving our inner strength as business leaders. Our courage. Our warrior. And our power to do good.

As president and creative director of firefly180 marketing, a mobile and global marketing agency that works with businesses and organizations that effect positive change, I dance in the the power of love daily. Loving corporate missions. Loving customers. Loving creative.  Loving products. And loving great strategy.

To succeed in business, we need the strength of our warrior. But we also need its open-hearted reverse. Life is a delicate balance. So is work. Too much pushing results in exhaustion and creative fatigue.  Opening and allowing, replenishes us. Nourishes those places deep within that need re-charging. And creates space to allow new ideas and opportunities to flow.

Business is the most powerful force for change on the planet. And I love how that empowers us all.

Lisa Proctor is the president and creative director of firefly180 marketing—a global and mobile branding and advertising agency that specializes in working with businesses and organizations that are passionate about creating positive change in the world.