As president and creative director of a Minneapolis/St. Paul advertising and marketing agency that specializes in green marketing, mission-based marketing and branding, LOHAS marketing, organic advertising and green energy, I’ve often experienced how seeds and ideas planted months or years before can come forward in unexpected ways.
Years ago, when I headed marketing for the Utne Reader, an iconic national progressive lifestyle magazine, I came across a book that had been sent to the editors for review. Eat. Pray. Love. and author Elizabeth Gilbert were then virtually unknown. But I was drawn immediately to the book and read it—actually devoured it all in one night. For Gilbert, the catalyst for what became an international best-seller and Hollywood movie was a prophetic reading with a Yoda-like Balinese medicine man named Ketut.
Through a series of synchronicities and seeming coincidences, I found myself at Ketut’s home in Bali just weeks ago. It wasn’t planned. I didn’t know it was possible. I didn’t even know where he lived. But there I was all the same, basking in the radiance of a beautiful man who was all smiles and virtually no teeth. He read my palm, the shape of my eyes, my ears, my back and my knees—and as we shared, laughed and connected, I felt the seeds of what Gilbert planted for me years earlier coming full circle.
Those seeds were all about possibility. About the mystery and flow of life. And how a spark, a thought, desire or intention planted days, months or years before can spring forth unexpectedly. Sometimes miraculously. Always bringing us full circle.
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Just had dinner with one of my favorite people on the planet— Kenny Loggins, an extraordinary artist and even more amazing man.
