If you think environmental public relations is a great opportunity for spin, think again. 
The public is smart. And the fact is that once some savvy blogger, journalist, reader or consumer smells deception, the gig is up.
As an expert in the categories of LOHAS marketing, wellness promotion, environmental public relations, wellness marketing and eco friendly marketing, I've worked with a lot of wellness companies and progressive businesses. And I can tell you with certainty that any gains you think you've made by being less than truthful will cost you more in loss of brand integrity.
If you still believe you can get away with a message that is anything less than the unvarnished truth—I hope you've got a crisis media plan in place. You're going to need it.
The public is smart. And the fact is that once some savvy blogger, journalist, reader or consumer smells deception, the gig is up.
As an expert in the categories of LOHAS marketing, wellness promotion, environmental public relations, wellness marketing and eco friendly marketing, I've worked with a lot of wellness companies and progressive businesses. And I can tell you with certainty that any gains you think you've made by being less than truthful will cost you more in loss of brand integrity.
If you still believe you can get away with a message that is anything less than the unvarnished truth—I hope you've got a crisis media plan in place. You're going to need it.
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