Walter Cronkite. His name was his brand. Besides being a respected journalist and communicator, he was the most trusted man in America.
While we feel the weight of this loss, Walter has lessons to teach us still. About trust. About integrity. And about connecting deeply with an audience.
Does your brand have what it takes to fill his shoes?
As the head of a marketing agency that specializes in LOHAS marketing, environmental public relations, eco friendly marketing, wellness marketing and wellness promotion, I have long maintained that trust is the most vital part of any brand. I'm not talking about trust as a concept. But living, breathing, undeniable trust. When your customers know that if you as a brand screw up, you'll not only admit it, but make it right. The kind of trust that instills confidence when business is good. And patience when challenges arise.
Trust can't be bought. It can only be earned. Take it from Walter, when it comes to good branding, it's all about trust.
While we feel the weight of this loss, Walter has lessons to teach us still. About trust. About integrity. And about connecting deeply with an audience.
Does your brand have what it takes to fill his shoes?
As the head of a marketing agency that specializes in LOHAS marketing, environmental public relations, eco friendly marketing, wellness marketing and wellness promotion, I have long maintained that trust is the most vital part of any brand. I'm not talking about trust as a concept. But living, breathing, undeniable trust. When your customers know that if you as a brand screw up, you'll not only admit it, but make it right. The kind of trust that instills confidence when business is good. And patience when challenges arise.
Trust can't be bought. It can only be earned. Take it from Walter, when it comes to good branding, it's all about trust.
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