I head a marketing agency in Minnesota and was at a photo shoot yesterday. Since I've worked for years creating green ad campaigns, eco promotions, environmental advertising and green marketing services, I know the power of images to convey excitement, beauty, inspiration and message.
Yesterday as I watched the shoot and the images unfold, this understanding resonated even more deeply. Consumers are extraordinarily attuned to what they experience through their senses. Shapes, colors, images, shadow and composition are all viewed, processed and cataloged through their eyes.
When working to develop green marketing strategy, I liken the photos or images we use to a beautifully wrapped gift. These images attract consumers. Cause excitement. Anticipation. It is the wrapping that entices consumers to "open" the box. But it's the gift of the "message" that your customers will thank you for.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I'm attending the world premier of,
The Age of Stupid in NYC tonight. It's being launched from a solar powered cinema tent to more than 400 theaters nationwide. The film is about a man living alone in the devastated world of 2055, lamenting
why we didn't do something about climate change when we had a chance?As the head of a an advertising and marketing agency that specializes in green energy marketing, environmental advertising, green ad campaigns, eco promotions and green event marketing, I couldn't be more excited about attending this premier.
The team on this film got it right. Not only is the topic of the film vital, but the NYC solar powered cinema tent and "green" celebrity carpet is an excellent strategy to garner media attention and drive ticket sales.
Green marketing is about so much more than "selling." It's about creating a lasting and meaningful experience. Inspiring action. And creating positive change. I'm hoping that
The Age of Stupid becomes not only a catalyst for change, but a film that move others to use to power of media for good.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I love the practice of yoga. I also love jewelry. So when Lisa Anderson, a jewelry designer from the Berkshires asked for some branding assistance with her yoga inspired line, I couldn't wait to begin.
As the head of a Minnesota marketing agency that specializes in yoga marketing, environmental marketing, eco promotions, green energy marketing and LOHAS marketing, I help clients grow their businesses while helping consumers align with their values.
Lisa Anderson's jewelry is a personal passion. Worn by yoga devotees and novices alike, her line of gold and silver lotus pendants, earrings, bracelets and rings inspire and convey deep personal meaning and beauty (http://lisaandersonjewelery.com). So should her brand. And as we begin work, it will. Just like yoga, branding is the practice of finding balance, flexibility and presence.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
It's state fair time in Minnesota and that means our news media are scrambling for the
catchiest, kitschiest, most spin-worthy local stories. Speaking of spin, one media outlet, WCCO-TV is doing a great job educating about
renewable energy by inviting fair goers to ride electricity generating bicycles to power the news. The tactic is an excellent way to
engage an audience, demonstrate commitment to green power—and by the way, have a lot of fun. As the leader of a Mpls advertising and marketing agency that specializes in eco promotion, green marketing strategy, social change communications, LOHAS marketing and green energy, I create the same kind of experiential, high engagement strategies when messaging for clients. Whether that means devising a game to "knock out nukes" by throwing a ball at pins at a green festival or "fishing" for fun eco facts (both of which we've done) the fastest way to success is for your audience to tangibly FEEL the benefit.
So make it personal. Engage the brain, but start by opening your customers' hearts.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Earth Day doesn't come around for more than six months, but the movie is in theaters now. In keeping with brilliant
green marketing strategy, word about the movie is being spread through
low carbon affinity channels like Earth Day Network, through blogs, twitter and more.
As the head of a firm that specializes in green marketing, LOHAS marketing, eco promotions, green pr, social change communication, eco communication and green energy, I'm psyched to see this 2009 Sundance Film. But more importantly, I applaud
Earth Days film makers for joining those of us on the marketing, non-profit and green product side for creating a visually stunning and entertaining way to share this critical message.
To learn more, go to: http://www.earthdaysmovie.com
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I just learned that a Midwestern city in the midst of severe financial crisis is planning to build
a model green home on spec. Unlike similar homes that have been built and marketed in cities like New York, Los Angeles and Minneapolis, this home will be built in an economically distressed neighborhood.
The message? A
green lifestyle isn't just for those with fat bank accounts, green living today means dramatically improved energy efficiency—which brings cost savings conventional homes can't touch. As the owner of a green advertising agency and an expert in green communications, green marketing strategy, LOHAS marketing and eco promotions, I believe this city's messaging is right on track.
I've spent much of my career marketing and creating messaging strategies around renewable energy. Over the years, I've attended many green energy conferences and the technological advances and market applications have been absolutely stunning. Consumers have traditionally had to pay a stiff premium for most energy-saving and planet-friendly products. And while today the cost is still higher, the gap is slowly narrowing. What's better still is that green living is not only saving consumers money, those who are generating their own power are actually making more green.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
One of my first clients became one of my best friends. Laurie Brown, founder of Restore Products, is an innovator, thought-leader and green entrepreneur. We began working together in 1990 when she launched the first green retail store in Mpls. And I became a key part of her messaging team as we chartered new territory in green pr, green promotion, eco and wellness marketing.
Today Laurie's company has transcended the walls of her retail store with a revolutionary new refill station that is saving millions of plastic bottles from landfills—while saving customers $1 each purchase. The quality and effectiveness of her products are not only stellar, they are completely plant-based and non-toxic. Check out her website at http://www.restoreproducts.com.
Now as in the early days of marketing her products and refill station, we found that eco promotions were key. At the heart of our strategy were in-store demos. As is often the case, consumers find it difficult to believe a green cleaning product can do the job of a conventional cleaner. Of course seeing is believing. This high-touch, experiential marketing foundation has been vital to the decades long growth and success of Restore Products.
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