I've been a fan of Kripalu yoga for years, but just had the opportunity to visit the center, take a few classes, dine on delicious organic fare and soak in the beauty of the Berkshires.
I wasn't expecting to have an aha marketing moment during yoga class. But today I did. I've
always struggled with a posture called, "the crow." But when my instructor suggested I use a block to learn the pose, suddenly struggle transformed to ease. It's the same with marketing. As a leader of a Minneapolis marketing agency that specializes in sustainable advertising, green marketing services, yoga marketing and environmental marketing—we've found that strategic or creative struggle can be instantly transformed. Sometimes all that's needed is a little help.
Whether that help takes the shape of a new learning, perspective, a walk or a fresh batch of chocolate chip cookies, each represents shifting and refocusing energy. So the next time you find yourself stuck, or feeling like a solution is nowhere in sight, find a way to shift your energy. You'll find the answer was within you all along.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I wasn't expecting to have an aha marketing moment during yoga class. But today I did. I've
always struggled with a posture called, "the crow." But when my instructor suggested I use a block to learn the pose, suddenly struggle transformed to ease. It's the same with marketing. As a leader of a Minneapolis marketing agency that specializes in sustainable advertising, green marketing services, yoga marketing and environmental marketing—we've found that strategic or creative struggle can be instantly transformed. Sometimes all that's needed is a little help. Whether that help takes the shape of a new learning, perspective, a walk or a fresh batch of chocolate chip cookies, each represents shifting and refocusing energy. So the next time you find yourself stuck, or feeling like a solution is nowhere in sight, find a way to shift your energy. You'll find the answer was within you all along.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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