While at my desk this morning, a turkey walked past my door. A real, live, wild turkey. 100% organic and free range.
As the president and creative director of a green marketing company that specializes in social change marketing, wellness marketing, wellness promotion, social change marketing and who works with a wide array of wellness companies, that turkey got me thinking. The fact is, there are a lot of turkeys out there.
Are you doing business like a "turkey?" Or are you delivering the real deal? Is your messaging pumped full of artificial fillers, antibiotics and growth hormones? Is it tightly sealed in vacuum-packed plastic? Wild turkeys are quite rare and beautiful. Watch what happens when you let your your brand out of its cage.
As the president and creative director of a green marketing company that specializes in social change marketing, wellness marketing, wellness promotion, social change marketing and who works with a wide array of wellness companies, that turkey got me thinking. The fact is, there are a lot of turkeys out there.
Are you doing business like a "turkey?" Or are you delivering the real deal? Is your messaging pumped full of artificial fillers, antibiotics and growth hormones? Is it tightly sealed in vacuum-packed plastic? Wild turkeys are quite rare and beautiful. Watch what happens when you let your your brand out of its cage.
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