Costa Rica is the happiest place in the world, according to an independent research group in Britain with the goal of building a new economy, "centered on people and the environment."
There's a lot of talk in the industry about wellness marketing. For us, at firefly180 marketing, wellness marketing transcends the medical industry. Pharmaceuticals. And the typical cadre of doctors, nurses and specialists. 
would never burst. Last fall, some economists were predicting depression. 
Their electronic recycling program which allows customers to trade in and recycle laptops, cell phones, digital cameras and gaming systems, is a smart environmental communication strategy. It's fast. It's easy. And of course, you can always replace what you recycle with the electronic selection offered at the store. But the beauty of the program is that Costco is taking responsibility for the waste caused by products they sell. 
communications, LOHAS, wellness promotion and wellness marketing. In short, I've worked with a lot of wellness companies and businesses creating social and environmental change.
the Western world until a few decades ago. Their life today is much as it has been for eons. They live in harmony with the forest. Use blow guns for hunting. And subsist on a diet that includes manioc and fruit. These culturally rich and wise people chose to reach out to those of us in the west, because they were directed by their dreams. They "saw" the strength and possibilities for planetary healing when the North American eagle and the South American condor flew together. 
sugarcane," these single-use plates could well be a better alternative. While I applaud the company for greening their line, I wish they would have given consumers more credit. Savvy green and LOHAS consumers want to be more than "marketed to." Solo's ads and packaging do not reveal a breakdown of their product's content. And on the product's site, there is no mention of content on product pages—instead you have to drill deep into the FAQs to find that this line contains just 20% post consumer fiber. Why is this information buried? It's not necessarily bad. It may not be perfect, but it's definitely a step forward. 
At firefly180 marketing, we're not your traditional advertising agency. Sure we do great work. Sure we win awards. But we specialize in working with progressive businesses and wellness companies where we focus on green advertising, LOHAS, wellness marketing, wellness promotion, organic campaigns, renewable energy and yoga advertising. We believe that business is the most powerful force for change on the planet. And to that end, we are passionate about leveraging marketing as a force for good. 
As an expert in green public relations, wellness promotion and wellness marketing, I very much believe in the power of consumer choice. I know my choices are a vital part of growing the market for organic and sustainable brands.
As is usually the case, great organic brands lend themselves perfectly to wellness marketing, wellness promotion and green public relations. That is definitely the case with a new product launch from Verterra. This green business, which produces single-use plates made from fallen bamboo leaves pressed together by heat, is on the leading edge. Unique, beautiful, durable and compostable, these plates make a lasting impression.
Often before starting work, I spritz my office with an Intelligent Nutrients aroma called FOCUS. This organic aroma not only smells great, its ingredients are especially blended to instantly bring clarity and focus to the mind. It's never failed me.
. I was alone, without my cell phone and my friends and family had only a vague idea of where I was. (Being from the midwest and not knowing what to expect, I shot this photo, just in case I might need it at an emergency room somewhere.)
In the world of advertising and marketing, there are plenty of buzz words. The latest and greatest marketing guru is always at the ready with his or her brand of can't-lose, sure-fire ten steps to guaranteed genius. Categories like wellness promotion, wellness marketing and social change marketing flutter in google key words searches like sparks from a bonfire on a dark summer night.
New research shows that consumers use a plastic shopping bag for only about 12 minutes before tossing it in the trash. And even though I stock my trunk with plenty of canvas shopping bags, the truth is, I don't always remember to bring them into the store. Let me introduce you to my new best friend—the Chico Bag. Made from 99% recycled content (seven plastic bottles), this bag comes equipped with its own built-in carrying pouch so you can tuck it away easily into a purse, messenger bag or pocket. 
mounds of disposables continue to stack up in landfills and incinerators there's still much to be done. One of the unsung vanguards of this movement, New Yorker, activist, classical singer and blogger Juli Borst, who is profiled in the Mother Jones section, is leading the way. While I'm sure that Juli's dedication, which goes so far as to collect plastic bottle caps from sidewalks and walk them to places like Whole Foods who "take No 5's," strikes most as a bit over the top. I think she's on to something. Besides educating about the fact that tiny recycling numbers are printed on the insides of plastic caps, waste-reduction activists like Juli are stretching the boundaries of basic and fundamental recycling methods like curbside recycling to move us as a culture into a deepening awareness about the consequences of a "wasted" lifestyle. 
Today, Audi ran a tower ad in the New York Times online proclaiming, "Di*sel is no longer a dirty word." All my old questions and doubt came raging back. Which goes to show you, when it comes to buying green, the answers are not always so black and white.
During my career in social change communication, wellness promotion and wellness marketing, I have had the honor to be among the voices that have fueled this movement. During the 1990s as one of the lead creatives on the Green Mountain Energy brand, our team flooded the east and west coasts with messaging about the power of consumer choice. I shot TV spots featuring our spokesperson Kenny Loggins in the redwoods. And Kenny and I recorded dozens more provocative and powerful radio spots that spoke to the reality of climate change and what each of us could do to fight it. 
As consumers, we have tremendous ability to effect change at the very deepest level. But unfortunately, all too often we forget we have any power at all. We feel we are at the mercy of "big corporations." But, as an expert in sustainable advertising, wellness marketing, wellness promotion and as an advertising agency owner who works with eco business and wellness companies, it's my job to remind consumers of their true power. Every day we get a chance to vote with our dollars. 
Based near the scenic St. Croix river, our office is surrounded by acres of rolling hills covered in native prairie grasses, wildflowers and woodlands. It's a place where clients make excuses to visit.
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