Green Marketing Agencies in Minnesota

Wednesday, January 20, 2010 by Lisa Proctor
Minneapolis and St. Paul are both hotbeds for creativity. So it's no surprise that there are countless advertising agencies and marketing firms to choose from. But how do you choose one that's right for you? 

If you have a green product, service or mission, it's essential to choose an agency that speaks your language. It's not enough to create a green marketing campaign that expresses the eco-consciousness of your product. Environmentally-friendly attributes alone are not enough to entice your customers to open their wallets.

So take a close look at the work of several green marketing and LOHAS marketing firms. Meet with them. Get a vibe. Talk to their clients. Ask for quantitative results of campaigns they've created. Then dive in. Have fun. And know that you are actively harnessing the power of consumer choice to create positive change in the world.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
0 Comments »

The Business of Gratitude

Friday, November 27, 2009 by Lisa Proctor
Thanksgiving may be over, but the season for giving thanks has just begun. That's why I plan to spend tomorrow joining a roomful of others in a day-long sitting mediation. Why? To dedicate one day to immersing myself in gratitude.

As the head of just one of the few green marketing agencies in Minnesota, I spend my days creating advertising and marketing campaigns for yoga advertising, organic branding, social change communication, wellness companies and progressive businesses.

It's such a gift to create work that is in complete alignment with my values. I feel such gratitude for my clients. My colleagues. And the good we are doing together. Tomorrow is a day to give thanks. And to be fully present to that gratitude. 


Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
0 Comments »

When Marketing is a Gift.

Friday, September 25, 2009 by Lisa Proctor
I head a marketing agency in Minnesota and was at a photo shoot yesterday. Since I've worked for years creating green ad campaigns, eco promotions, environmental advertising and green marketing services, I know the power of images to convey excitement, beauty, inspiration and message.

Yesterday as I watched the shoot and the images unfold, this understanding resonated even more deeply. Consumers are extraordinarily attuned to what they experience through their senses. Shapes, colors, images, shadow and composition are all viewed, processed and cataloged through their eyes.

When working to develop green marketing strategy, I liken the photos or images we use to a beautifully wrapped gift. These images attract consumers. Cause excitement. Anticipation. It is the wrapping that entices consumers to "open" the box. But it's the gift of the "message" that your customers will thank you for. 


Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.


0 Comments »