Does marketing have the power to positively change the world—and your bottom line? Absolutely. Especially when you speak the language of your audience whether that's LOHAS, green, organic, mission driven, wellness, or progressive business. Because true sustainability is the measure of how well you do by doing good.
If you want action to stop climate change, pick up the phone and call now.
Join Repower America today in their three-day calling campaign. It's easy and tens of thousands are already flooding the phone lines.
Just call our easy-to-use, toll-free Repower America hotline at 1-877-9-REPOWER (1-877-9-737-6937) and enter your zip code. You'll be connected to one of your Senators.
Once you're connected, remember to tell the staff member you're speaking to that:
Repower America has become incredibly adept at activating millions through digital media. How did I find out about this campaign? It found me through my in-box this morning. Now I'm leveraging new media channels to spread the word farther and wider.
That's what I call green marketing at its finest. Like a dandelion opening to the sun and scattering seeds on the wings of wind, green advertising agencies like mine create social change and harness the power of consumer choice with beauty and high impact.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Join Repower America today in their three-day calling campaign. It's easy and tens of thousands are already flooding the phone lines.
Just call our easy-to-use, toll-free Repower America hotline at 1-877-9-REPOWER (1-877-9-737-6937) and enter your zip code. You'll be connected to one of your Senators.
Once you're connected, remember to tell the staff member you're speaking to that:
- You're a constituent
- You want your Senators to pass strong clean energy and climate legislation this year
- You want a strong bill that invests in clean energy, creates millions of jobs and sets a limit on harmful carbon pollution from all sectors of our economy
Repower America has become incredibly adept at activating millions through digital media. How did I find out about this campaign? It found me through my in-box this morning. Now I'm leveraging new media channels to spread the word farther and wider.
That's what I call green marketing at its finest. Like a dandelion opening to the sun and scattering seeds on the wings of wind, green advertising agencies like mine create social change and harness the power of consumer choice with beauty and high impact.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The film, Avatar speaks to a long-buried global desire for a closer connection with the natural world. The beauty of this film is that it speaks not just to enviros and activists, it moves audiences from all political, cultural and psychographic perspectives.Now, a PRI video report brings the reaction of perhaps the most important audience of all. Rainforest dwellers who now live in the jungles of Ecuador. I spent time a few years ago with the Achuar tribe in the jungles of Ecuador. As a people who have lived in harmony with the planet for thousands of years, it is fitting they are represented in this report.
It's rare for media to strike such a universal chord. As the owner of an advertising agency specializing in LOHAS consumers, creating green ad campaigns, social change communication and renewable energy marketing, I couldn't be happier.
Thanks to Avatar, blue is the new green.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
There are nearly infinite ways to extend your brand. If you have a green or LOHAS consumer
brand like mine you can start by:
• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is: building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
brand like mine you can start by:• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is: building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Minneapolis and St. Paul are both hotbeds for creativity. So it's no surprise that there are countless advertising agencies and marketing firms to choose from. But how do you choose one that's right for you? If you have a green product, service or mission, it's essential to choose an agency that speaks your language. It's not enough to create a green marketing campaign that expresses the eco-consciousness of your product. Environmentally-friendly attributes alone are not enough to entice your customers to open their wallets.
So take a close look at the work of several green marketing and LOHAS marketing firms. Meet with them. Get a vibe. Talk to their clients. Ask for quantitative results of campaigns they've created. Then dive in. Have fun. And know that you are actively harnessing the power of consumer choice to create positive change in the world.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
We live on a small planet. And when it comes to green marketing, our planet is even smaller. So if you live in the U.S., I encourage you to think outside our continent when shopping for green companies and services. Check out the UK's Green Provider's Directory. This non-for-profit organization is a leading service for green, organic and fair trade products. So the next time you shop online, vote with your wallet and choose businesses that align with your values.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Food that reflects your personality? That's just one of the trends the Food Channel predicts this year, according to a recent Natural Marketing Institute article published in the LOHAS Journal.A common branding exercise invites businesses to choose foods that represent their brand. For instance, a yoga brand might choose miso, edamame and rice—while a produce company might choose fresh lemons and strawberries. It only makes sense that as consumers continue to seek self-actualizing experiences, we begin to choose and serve foods that represent an actual extension of ourselves.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Sadly, for all the talk, hope and political wrangling, the carbon management requirements that many had hoped to see materialize at COP15 did not. For an excellent summary, check out Joel Makower's greenbiz.com.
We have a couple choices. We can lament the fact that world leaders lack the guts and vision to mandate a clean energy, carbon-neutral future. Or we can see the silver lining and do what we as LOHAS consumers, organic consumers, social change agents and green energy advocates have always done. We become the change we wish to see.
The most important movements of our time have not been legislated, they have risen from the collective consciousness of seemingly ordinary citizens like you and me. Think about the meteoric rise of the organic movement. Civil rights movement. Suffrage movement. And end to the Vietnam War.
Each came into being—or to an end—because of an outpouring of personal resolve. These movements didn't start at a global summit. They didn't start with a gathering of politicians. Or world leaders. They started, because enough of us believed it was time for change.
It is time for change once again. We can begin today with simple steps like replacing incandescent indoor and outdoor lights with solar and energy efficient compact fluorescent and LEDs. We can build and retrofit homes so that they require less energy. We can buy more fuel efficient cars and drive less. The list goes on and on.
Most importantly, we must not lose hope. Remember your power and capacity to create change. This is clearly a time when actions speak louder than words.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
There are times when a picture speaks a thousand words. This is one of them.
With COP15 now at a close, I can't imagine a more fitting global viral message of support for CO2 emission reduction and clean, renewable energy.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
If you haven't checked out Al Gore's Confronting Climate Change message on Google Earth, do it now.
As a leader in renewable energy marketing and green marketing, I know first-hand how the power of education can inspire change. This platform, activated in honor of the United Nations Conference on Climate Change, is simple, informative and very cool. So invite Al and other climate change leaders into your home or office via Google Earth. Then take action now to reduce your CO2 emissions and support renewable energy.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
A friend of mine just returned from Copenhagen. While he wasn't there to attend the UN Summit on Climate Change, he did stop by COP15 to take in the vibe, cheer on the protestors and bring me back a smattering of materials he managed to gather.
Perhaps the favorite item in my gift bag, was Ode's special issue, The Solutions We Need Now. Imagine my surprise when I received an email notice courtesy of LOHAS and Ode, offering a digital version of the issue for free!
As the head of a green advertising agency and an expert in green energy marketing, social change communication and green marketing, I applaud this marketing effort. This beautifully conceived magazine issue is getting out to hundreds of thousands without the environmental cost caused by paper and ink, the energy needed to print or the recycling/solid waste realities after the issue is read. The online experience is simple and seamless. Get your free issue now. You'll love it.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Perhaps the favorite item in my gift bag, was Ode's special issue, The Solutions We Need Now. Imagine my surprise when I received an email notice courtesy of LOHAS and Ode, offering a digital version of the issue for free! As the head of a green advertising agency and an expert in green energy marketing, social change communication and green marketing, I applaud this marketing effort. This beautifully conceived magazine issue is getting out to hundreds of thousands without the environmental cost caused by paper and ink, the energy needed to print or the recycling/solid waste realities after the issue is read. The online experience is simple and seamless. Get your free issue now. You'll love it.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The Wall Street Journal reported today that 130 developing countries walked out on talks at the
UN Summit in Copenhagen, but Environmental Leader reports talks resumed after three hours. It is impossible to overstate how much is at stake here.
The world is watching. And as long as leaders are talking, there's still cause for hope. So I'm planting myself firmly in the optimistic camp called "Hopenhagen," and saying 'no' to the more cynical view of "Nopenhagen."
The time for wasting emotional energy on political posturing is over. The time for investing in a sustainable, renewable energy future is now.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
UN Summit in Copenhagen, but Environmental Leader reports talks resumed after three hours. It is impossible to overstate how much is at stake here. The world is watching. And as long as leaders are talking, there's still cause for hope. So I'm planting myself firmly in the optimistic camp called "Hopenhagen," and saying 'no' to the more cynical view of "Nopenhagen."
The time for wasting emotional energy on political posturing is over. The time for investing in a sustainable, renewable energy future is now.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
You can leave a text or video message and join thousands of like-minded citizens from across the globe, including luminaries like Stephen Hawking, to mere mortals like me. You'll find my post here. As a leader in green marketing, eco-marketing, social change communication and renewable energy marketing, I love this platform. It's fast. It's easy. And it gives immediate voice to our hopes, fears and vision for our future.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Food can fight flu. So to help shift consumer behavior, I recently created a campaign that encourages Americans to open their refrigerators instead of their medicine cabinets.
Where was it launched? In our most undervalued natural pharmacy. Produce aisles.
To help shift the perception that flu can only be prevented through pharmaceutical means and to boost sales of fresh roots, fruits and vegetables, I recently created a campaign that spoke directly to consumers where they shop. In the produce aisles.
As the head of a marketing firm that specializes in wellness marketing, organic marketing, social change marketing and the LOHAS consumer, I'm happy to say that this effort was a resounding success. Stores loved the marketing support. Consumers stocked up on produce. And shoppers felt a whole lot healthier.
Fruit and vegetables as a natural remedy. Now that's a way of life I can really sink my teeth into.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Today marks the first day of the United Nations Summit in Copenhagen. UN Secretary General Ban-Ki Moon, along with groups like the National Resource Defense Council (NRDC) are calling for building a global consensus on four critical fronts:
As the head of a green marketing agency and leader in the field of renewable energy marketing, I urge you to join me in closely following how the next week unfolds. We are at a critical crossroad. The future of our planet depends on the wise, forward-thinking and sustainable choices we make now.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Ban-Ki Moon, along with groups like the National Resource Defense Council (NRDC) are calling for building a global consensus on four critical fronts:
1. To cut the carbon pollution that is dangerously overheating our planet
2. To share clean and sustainable energy technology amongst all nations
3. To put financing in place that will rapidly expand the use of renewable energy and energy efficiency around the world
4. And to help low income people who are already reeling from the ravages of climate change
As the head of a green marketing agency and leader in the field of renewable energy marketing, I urge you to join me in closely following how the next week unfolds. We are at a critical crossroad. The future of our planet depends on the wise, forward-thinking and sustainable choices we make now.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
If you're interested in giving gifts that matter, consider being part of the greatest polar bear rescue effort in history. The Natural Resource Defense Council (NRDC) is launching a holiday campaign that urges enviros to give $15 gift certificates to family and friends to help save these bears from extinction. Not only is this an affordable and meaningful gift, the resulting effect will last much longer than a cheap tin of chocolates or a plastic bauble. Always savvy green marketers with a keen sense of their brand and message, NRDC is also offering certificates that contribute to protecting the rainforest, adopting Yellowstone wolves, protecting whales and supporting renewable energy.
For those on your list who care about the well being of our planet and the life it supports, NRDC is offering the perfect gift. And isn't that what holiday giving is all about?
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
When it comes to three-ring binders, there are literally thousands of styles, materials and sizes to
choose from. So, as the head of a green marketing agency, when a client needed custom binders for a sales presentation, the choice was simple. We chose green.
Earthbinder, to be precise. Made from chipboard that's 95% post-consumer fiber, these binders are not only cool and functional, they send a message that speaks volumes about sustainability.
Making an intentional choice about green marketing materials is a must for companies in the business of wellness, organic, social change or environmental sustainability. In fact, when it comes right down to it. The choice is only natural.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
choose from. So, as the head of a green marketing agency, when a client needed custom binders for a sales presentation, the choice was simple. We chose green.Earthbinder, to be precise. Made from chipboard that's 95% post-consumer fiber, these binders are not only cool and functional, they send a message that speaks volumes about sustainability.
Making an intentional choice about green marketing materials is a must for companies in the business of wellness, organic, social change or environmental sustainability. In fact, when it comes right down to it. The choice is only natural.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The holiday gift giving season has begun. As businesses get serious about choosing gifts for clients and loyal customers, two vital considerations are often overlooked:1. What does your brand represent?
2. How can your gift extend your brand?
If the answer is environmental sustainability, fair trade, health or wellness, I strongly recommend giving green gifts. As the owner of a green advertising agency that specializes in organic branding, social change communication, yoga studio marketing, renewable energy marketing and the LOHAS consumer, that's not only what I recommend to clients, it's a philosophy I practice myself as a business owner.
A couple sites I recommend include: spiralfoundation.org, vivaterra.com, heifer.org and organicbouquet.com. Of course, this is just a start. There are literally countless creative ways you can choose gifts that are not only meaningful and beautiful, but that align with your values as a global citizen. What's important is that you consider ways to give—and give back— far beyond the holiday season.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Thanksgiving may be over, but the season for giving thanks has just begun. That's why I plan to spend tomorrow joining a roomful of others in a day-long sitting mediation. Why? To dedicate one day to immersing myself in gratitude.As the head of just one of the few green marketing agencies in Minnesota, I spend my days creating advertising and marketing campaigns for yoga advertising, organic branding, social change communication, wellness companies and progressive businesses.
It's such a gift to create work that is in complete alignment with my values. I feel such gratitude for my clients. My colleagues. And the good we are doing together. Tomorrow is a day to give thanks. And to be fully present to that gratitude.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
If you haven't seen Food Inc., move it to the number one position in your Netflix queue or rent it
now.
This amazing and engaging documentary lifts the industry's veil of illusion and shines a light on the truth about how food is grown, processed and sold in this country. As a lifelong advocate for organic and locally grown food, I loved this film. And I applaud its makers for being catalysts for change.
As a leader in the areas of organic branding, social change communication and the LOHAS consumer, it's exciting to see this message play out on the big screen. While much has been made of the H1N1 virus "pandemic," it's food related conditions like diabetes, heart disease, and obesity that are killing our family, friends, co-workers and neighbors in record numbers.
Science has long ago established that we are what we eat. The good news is we can vote for change every time we check out at the grocery store. The more we demand locally and sustainably grown fresh fruit, vegetables, whole grains and meats, the more products will become available. And with scale, the price will drop. Making healthy eating available to all.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
now. This amazing and engaging documentary lifts the industry's veil of illusion and shines a light on the truth about how food is grown, processed and sold in this country. As a lifelong advocate for organic and locally grown food, I loved this film. And I applaud its makers for being catalysts for change.
As a leader in the areas of organic branding, social change communication and the LOHAS consumer, it's exciting to see this message play out on the big screen. While much has been made of the H1N1 virus "pandemic," it's food related conditions like diabetes, heart disease, and obesity that are killing our family, friends, co-workers and neighbors in record numbers.
Science has long ago established that we are what we eat. The good news is we can vote for change every time we check out at the grocery store. The more we demand locally and sustainably grown fresh fruit, vegetables, whole grains and meats, the more products will become available. And with scale, the price will drop. Making healthy eating available to all.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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