COP15 Silver Lining & Wrap Up

Wednesday, December 23, 2009 by Lisa Proctor

Sadly, for all the talk, hope and political wrangling, the carbon management requirements that many had hoped to see materialize at COP15 did not. For an excellent summary, check out  Joel Makower's greenbiz.com.

We have a couple choices. We can lament the fact that world leaders lack the guts and vision to mandate a clean energy, carbon-neutral future. Or we can see the silver lining and do what we as LOHAS consumers, organic consumers, social change agents and green energy advocates have always done. We become the change we wish to see.

The most important movements of our time have not been legislated, they have risen from the collective consciousness of seemingly ordinary citizens like you and me. Think about the meteoric rise of the organic movement. Civil rights movement. Suffrage movement. And end to the Vietnam War. 

Each came into being—or to an end—because of an outpouring of personal resolve. These movements didn't start at a global summit. They didn't start with a gathering of politicians. Or world leaders. They started, because enough of us believed it was time for change.

It is time for change once again. We can begin today with simple steps like replacing incandescent indoor and outdoor lights with solar and energy efficient compact fluorescent and LEDs. We can build and retrofit homes so that they require less energy. We can buy more fuel efficient cars and drive less. The list goes on and on.

Most importantly, we must not lose hope. Remember your power and capacity to create change. This is clearly a time when actions speak louder than words. 

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.



 

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