2010 Trend: Food That Reflects Your Personality

Tuesday, January 5, 2010 by Lisa Proctor
Food that reflects your personality? That's just one of the trends the Food Channel predicts this year, according to a recent Natural Marketing Institute article published in the LOHAS Journal.
 
As a brand strategist who specializes in organic branding, green marketing, social change communication and green advertising, this trend seems only natural. After all, food is a brand. And like all brands, food has personality attributes.

A common branding exercise invites businesses to choose foods that represent their brand. For instance, a yoga brand might choose miso, edamame and rice—while a produce company might choose fresh lemons and strawberries. It only makes sense that as consumers continue to seek self-actualizing experiences, we begin to choose and serve foods that represent an actual extension of ourselves.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

Comments for 2010 Trend: Food That Reflects Your Personality

Leave a comment





Captcha