As is usually the case, great organic brands lend themselves perfectly to wellness marketing, wellness promotion and green public relations. That is definitely the case with a new product launch from Verterra. This green business, which produces single-use plates made from fallen bamboo leaves pressed together by heat, is on the leading edge. Unique, beautiful, durable and compostable, these plates make a lasting impression.By signing on as a LOHAS sponsor, where their plates were used multiple times by more than 500 influential LOHASIANS, many of whom are leaders of wellness companies, Verterra made a priceless marketing placement. For the cost of the plates themselves, Verterra was able to achieve what advertising alone can not. A genuine experience. And entry into relationship with businesses that are in perfect alignment to launch this category.
I for one am a convert. Not only do I love their product, I applaud their marketing savvy. They know the power of relationship. And they know the power of affinity marketing.
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