Author, environmentalist, activist and founder of 350.org, Bill McKibben spoke at the outskirts of
Minneapolis/ St. Paul a few days ago. McKibben is not only an incredibly gifted writer and speaker, he is a visionary for our times.
In his new book, Eaarth—Making a Life on a Tough New Planet, McKibben asserts that our addiction to carbon based fuels has fundamentally changed our planet. So much so that we may as well call it Eaarth. It's a fact. Those satellite photos taken by Apollo missions years ago? You know, the ones. Satellite images today show a much different planet. Due to melting ice caps, our planet today looks a lot more blue and a lot less white.
But all is not lost. Human ingenuity got us into this mess. And human ingenuity will get us out of it. Take action now. Celebrate Earth Day 2010 by going to 350.org and find out how you can curb your carbon use now. The planet will thank you.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Minneapolis/ St. Paul a few days ago. McKibben is not only an incredibly gifted writer and speaker, he is a visionary for our times.In his new book, Eaarth—Making a Life on a Tough New Planet, McKibben asserts that our addiction to carbon based fuels has fundamentally changed our planet. So much so that we may as well call it Eaarth. It's a fact. Those satellite photos taken by Apollo missions years ago? You know, the ones. Satellite images today show a much different planet. Due to melting ice caps, our planet today looks a lot more blue and a lot less white.
But all is not lost. Human ingenuity got us into this mess. And human ingenuity will get us out of it. Take action now. Celebrate Earth Day 2010 by going to 350.org and find out how you can curb your carbon use now. The planet will thank you.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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