I recently returned from a three-day silent retreat. I have to admit, I've always wanted to step into silence, but have generally found lots of noisy reasons not to.What I discovered, uncovered and embraced during this time of introspection, meditation and simply being, was the power of my voice. Which is kind of ironic, since no speaking was involved.
Each of us has a story to share. A song to sing. A mission to fulfill. We often find lots of reasons why we need to put it off just a bit longer. To ignore the whispering of our souls. To lose ourselves in the cacophony of our minds.
Marketing is a lot like that. It can be a lot of noise. It can be distracting. But as a leader in green marketing, social change marketing, renewable energy marketing and organic marketing, I know from experience that good marketing holds a clear, steady, singular voice. It shines a light. It doesn't diminish.
In a world filled with lots of noise. I encourage you to go inward toward the silence. Find your story. Discover your truth. And tell it. Share it. Be it. Live it.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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