I came across a great natural weed-killing recipe today. It's supposed to work miracles:• 1 cup vinegar
• 1/4 cup salt
• 1/4 cup dish soap
I mixed up a batch right away. With rain nearly every day, it seems that weeds are sprouting through cracks everywhere. As a leader in yoga advertising, green advertising, organic branding and LOHAS consumer strategy, I know that even the best brands can sprout weeds if left untended.
Great brands start with a clear, consistent message and like a freshly prepared garden, are all neat rows and promise. But over time, weeds sprout. When marketing leaders, clients or advertising agencies get a little lazy or bored, seemingly harmless tactics or graphic diversions end up resulting in a garden that's overrun with noise.
Branding takes patience. Diligence. And discipline. So while it's great to start something new, make sure you're not planting an invasive species. Stick with what's native. You and your garden (I mean brand) will grow in beauty, profitability and sustainability.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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