According to U.S. Department of Agriculture research, watermelon may become more than a summertime favorite—but fuel for our cars.How's that for the ultimate in flower power?
It turns out that watermelon contains a large amount of fermentable sugars; which makes them a great candidate for a potential biofuel.
As a pioneer in green energy and renewable energy marketing, I find the thought of watermelon power rather irresistible.
As the head of a Minneapolis marketing firm that specializes in working with progressive businesses, organic branding, social change communications and green marketing, we dive deep into our clients' stories to uncover what's unique, fresh and media worthy. What's really fun is to uncover a story you can really sink your teeth into.
Can watermelon help us kick our addiction to fossil fuels? It just might.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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