If you haven't tried Sambazon's acai (pronounced ah-sigh-ee), you don't know what you're missing. 
This company has virtually single-handedly created a global market for what was once a beverage known mainly to South Americans.
My family has long been Sambazon fans, but when I recently learned the product was being sold in Costco, I knew they had become mass market mavens. Pretty impressive for a product that is relatively new in this country and that most people still mispronounce.
What's their secret? Like I advise all my clients in the organic industry or those who are launching breakthrough progressive products or services—the key to building your brand is through education (Why acai matters) and through story (How acai has been vital to native cultures for thousands of years, etc.)
Good marketing's got juice. I tip my glass to Sambazon.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
This company has virtually single-handedly created a global market for what was once a beverage known mainly to South Americans.
My family has long been Sambazon fans, but when I recently learned the product was being sold in Costco, I knew they had become mass market mavens. Pretty impressive for a product that is relatively new in this country and that most people still mispronounce.
What's their secret? Like I advise all my clients in the organic industry or those who are launching breakthrough progressive products or services—the key to building your brand is through education (Why acai matters) and through story (How acai has been vital to native cultures for thousands of years, etc.)
Good marketing's got juice. I tip my glass to Sambazon.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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