Marketing Matters

My round trip flight from NYC and Mpls last week created nearly a ton of climate change causing carbon dioxide emissions.

As the head of a green advertising agency that specializes with the LOHAS consumer, yoga advertising, organic branding, renewable energy marketing and social change communications, I had two choices. I could do nothing. Or I could counteract my CO2 by buying an offset that helps bring about new renewable energy.

So I went to my favorite offsetter (www.nativeenergy.com) and for $14 bought an offset that will help build new wind turbines in the Midwest. My carbon footprint for air travel for that trip is now zero. At the end of the year, I'll tally commuter miles, electric usage and of course, additional air travel to offset the entire year. 

Running a climate neutral business is a small, but significant step toward protecting the future of the planet. Blogging about it to educate others is just one more. 

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.