One of my favorite clients is having a banner year. With two recent and prestigious industry awards under their belt, this fruit and vegetable distributor can hardly contain themselves.
We've been working together for nearly two years to create a brand that reflects their long-standing leadership position. And it's working. They are breaking new ground, strengthening existing relationships and creating new ones.
While awards are great for affirming a job well done, can they translate into increased sales? Absolutely. Consumers and customers ask themselves three questions before opening their wallets:
1) What's in it for me?
2) How is your product or service unique in the market?
3) Why should I believe you?
Awards are excellent credibility builders. They're impressive. They inspire confidence. And they speak to excellence, leadership and innovation. As an organic industry expert, green marketing leader and green advertising agency owner who specializes in working with LOHAS consumers, my team at firefly180 knows how to leverage awards in order to generate tangible results.
After all we wouldn't be doing our jobs if we weren't moving the dial to create financial and environmental change.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
We've been working together for nearly two years to create a brand that reflects their long-standing leadership position. And it's working. They are breaking new ground, strengthening existing relationships and creating new ones. While awards are great for affirming a job well done, can they translate into increased sales? Absolutely. Consumers and customers ask themselves three questions before opening their wallets:
1) What's in it for me?
2) How is your product or service unique in the market?
3) Why should I believe you?
Awards are excellent credibility builders. They're impressive. They inspire confidence. And they speak to excellence, leadership and innovation. As an organic industry expert, green marketing leader and green advertising agency owner who specializes in working with LOHAS consumers, my team at firefly180 knows how to leverage awards in order to generate tangible results.
After all we wouldn't be doing our jobs if we weren't moving the dial to create financial and environmental change.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Powered by Compendium
Comments for Marketing—Turning Awards into Sales