I just spent the afternoon hunting for my son's car keys. He had dropped them in a field near our home. Of course he had no other set. While we didn't find them after hours of scouring woods, turning over long grasses and poking through raspberry patches, my son learned a valuable lesson. Always have a second set.
As the owner of a marketing firm that specializes in LOHAS marketing, green advertising, wellness marketing and renewable energy marketing, I learned that lesson long ago. Not about keys precisely, but about having "Plan B" at the ready. When working to create advertising, branding strategies and ad campaigns, it's not uncommon that the first path you take may lead to a dead end. That shiny nugget of inspiration you seek may be as lost in the weeds as my son's keys.
The good news is there are limitless paths to take. Each one teaches, informs and rewards. It's while on that journey that the best, freshest, juiciest, award-winning, amazing and high-impact campaigns reveal themselves. If only you have the patience and experience to uncover them.
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