While hiking in an energy vortex in Sedona, Arizona, I got a wake up call. I was stung by a scorpion.
As it turns out, this particular variety of scorpion was one of the most poisonous in the region
. I was alone, without my cell phone and my friends and family had only a vague idea of where I was. (Being from the midwest and not knowing what to expect, I shot this photo, just in case I might need it at an emergency room somewhere.)
The good news is, besides the fact that the sting caused a strange electrical pulsing (like sticking your finger into a light socket) for about 24 hours, I was completely fine. And definitely more awake.
During my career creating advertising campaigns for wellness companies with a focus on wellness promotion, wellness marketing and green marketing strategy, I have worked to move consumers toward more conscious purchasing decisions. Oddly, it seems to be the human condition to move through our days in a kind of sleepy stupor, mindlessly making choices simply because they involve the path of least resistance, or because we might be afraid of trying something new. For many the idea of switching to a new citrus-based, non-toxic cleaner may be scary. "What if it doesn't work as well? What if it costs more? What if my neighbors will think I'm weird?" But, I ask you, 'What if this choice works 100% better? What if its concentrated form actually costs you less? And what if your neighbors thank you for introducing them to something new?'
I'm grateful to that scorpion. The sting was a wake up call to the beauty around me. And like that scorpion, brands can be a wake up call for millions. Opening their eyes to new, wondrous and wellness-based possibilities.
As it turns out, this particular variety of scorpion was one of the most poisonous in the region
. I was alone, without my cell phone and my friends and family had only a vague idea of where I was. (Being from the midwest and not knowing what to expect, I shot this photo, just in case I might need it at an emergency room somewhere.)The good news is, besides the fact that the sting caused a strange electrical pulsing (like sticking your finger into a light socket) for about 24 hours, I was completely fine. And definitely more awake.
During my career creating advertising campaigns for wellness companies with a focus on wellness promotion, wellness marketing and green marketing strategy, I have worked to move consumers toward more conscious purchasing decisions. Oddly, it seems to be the human condition to move through our days in a kind of sleepy stupor, mindlessly making choices simply because they involve the path of least resistance, or because we might be afraid of trying something new. For many the idea of switching to a new citrus-based, non-toxic cleaner may be scary. "What if it doesn't work as well? What if it costs more? What if my neighbors will think I'm weird?" But, I ask you, 'What if this choice works 100% better? What if its concentrated form actually costs you less? And what if your neighbors thank you for introducing them to something new?'
I'm grateful to that scorpion. The sting was a wake up call to the beauty around me. And like that scorpion, brands can be a wake up call for millions. Opening their eyes to new, wondrous and wellness-based possibilities.
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