Marketing Matters

Marketing is all about finding your authentic voice. Speaking your truth. And sharing it with the world.

While I work in this space every day, the concept became all the more clear as I met with an amazing yogi and opera singer agent from NYC who practices Naam Yoga. As we talked and I joked that my singing voice is frightening and that I've already put in my order for my next life—to be able to sing well—he reminded me that all sound has healing value. And that the truest form of expression is to simply let go and let your voice be. That, he said is your authentic voice.

As so it is. This wisdom is true for our speaking and singing voices. And it's true for our brand voices. As long as what we create is real. The truth in our creation is what resonates to bring the marketing response and action we desire. Bravo.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.