Marketing Matters

Living well is about striking a balance. Personally and professionally. In our professional lives, it can be difficult and sometimes seemingly impossible to take a break, breathe-in a job well done and recharge. But it's necessary all the same. It's about giving—then allowing space for receiving.

The same is true when it comes to eco communication, wellness promotion, wellness marketing, and alternative advertising. At firefly180, we specialize in creating advertising and marketing campaigns for wellness companies. One of my first clients, The Thymes, taught me much about balance. While writing packaging, catalog copy and ads for this company—which creates luxurious, essential oil based products with a commitment to fair trade practices—I would first need to "sample" the products. For instance, if I was writing about a new line of bath salts, I would first take a Thymes bath before I began my work day. If the product was a candle, I would light one on my desk.

This brand is very much the embodiment of creating a richer experience. To write about the experience, I would first take a moment to create an experience of my own. And while it has been many years since I created the Thymes catalog featured here, I continue the ritual of crafting an experience before I begin work each day. It may take the shape of yoga practice, experiencing an aroma, or the crunch of gravel under my feet as I walk the path to my office. Because when you take care to be well—you exponentially increase your ability to do good.