Marketing Matters

 Celebrities lend their names to everything from designer gowns to dish detergent. But can they help sell wellness? It depends. When it comes to speaking the language of health and wellness, they need to well...speak the language. 

Nothing but absolute authenticity and transparency will do. So when one of our clients, the Minneapolis Heart Institute Foundation wisely chose actress, author and wellness guru Marilu Henner as their keynote at an upcoming annual fundraising gala, the gates of messaging opportunities opened wide. 

As a Minneapolis advertising and marketing agency that specializes in wellness marketing, social change marketing, organic branding and LOHAS (Lifestyles of Health and Sustainability) marketing, we strive to build campaigns that create rich audience experiences.

Heart disease kills more Americans than any other illness. Almost twice as many as cancer. Shockingly, virtually no one knows this. But Marilu Henner does. Her father died from this condition. And he died far too young. His death transformed her life. And in turn she is transforming the lives of others through her work in the wellness arena. Actions speak louder than words. So if you're thinking about hiring a celebrity endorser, you need to see beyond their looks. Their personal passion, knowledge in your category and commitment to change are worth far more than what they bring in at the box office.





Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.