Marketing Matters

New research shows that consumers use a plastic shopping bag for only about 12 minutes before tossing it in the trash. And even though I stock my trunk with plenty of canvas shopping bags, the truth is, I don't always remember to bring them into the store. Let me introduce you to my new best friend—the Chico Bag. Made from 99% recycled content (seven plastic bottles), this bag comes equipped with its own built-in carrying pouch so you can tuck it away easily into a purse, messenger bag or pocket. 

As a leader in social change marketing who works with green marketing companies, wellness companies, wellness promotion and wellness marketing, I met the founder of Chico Bag at the LOHAS Forum in Boulder a few weeks ago. I can't say enough good about this guy or the bag. Not only do I always have a reusable bag handy, it's really fun when the bagger at the checkout lane says paper or plastic, I now say, "Chico."