Somewhere down the line, in a lackluster windowless office, a business owner or marketing head got his or her wires crossed. It was the day they decided sales strategy meant selling. Not sharing. Not offering advice. Not being of service. But get their money first, ask questions later.
No one likes to be "sold." Especially if your audience is part of the more than $200 billion Lifestyles of He
alth and Sustainability (LOHAS) market. As an expert who has worked with scores of wellness companies and progressive businesses in the categories of wellness promotion, wellness marketing, environmental public relations and eco friendly marketing, I know for a fact that selling doesn't work.
What does work is understanding your audience. Listening. And offering solutions to problems. Sales come when you become an expert. When you are willing to guide your customers through unchartered waters and up Everest-like summits. Not only will the sales come. Your customers will come back again and again.
No one likes to be "sold." Especially if your audience is part of the more than $200 billion Lifestyles of He
alth and Sustainability (LOHAS) market. As an expert who has worked with scores of wellness companies and progressive businesses in the categories of wellness promotion, wellness marketing, environmental public relations and eco friendly marketing, I know for a fact that selling doesn't work.What does work is understanding your audience. Listening. And offering solutions to problems. Sales come when you become an expert. When you are willing to guide your customers through unchartered waters and up Everest-like summits. Not only will the sales come. Your customers will come back again and again.
Powered by Compendium
Comments for Why "Selling" Doesn't Mean More Sales