Does Your Marketing Strategy Recognize the Perfection in Imperfection?

I bought some organic and locally grown strawberries at the farmer's market yesterday. Sweet, small and bursting with a complex mix of delectable flavors, they were grown just miles from my house on acreage that is home to roaming peacocks and free-range chickens.

When it comes to organic produce, locally grown is ideal. Actually, for me it's perfection. In addition to the fact that organic produce is healthier for you and the planet, you are making a purchase with a lower carbon footprint and supporting the livelihood of farmers in your area. Of course, locally and organically grown is not possible for most of our country year-round. Living in Minnesota with a three-month growing season, that goes for me as well.

That's why as the owner of an agency that specializes in green advertising, LOHAS marketing, eco marketing, wellness marketing and organic advertising, I urge balance. At firefly180 marketing, we don't believe in drawing a line in the sand and proclaiming one product, service or choice "better" than the next. We acknowledge that no business, organization or non-profit is perfect. The perfection is authentically striving to create genuine environmental and social change.