What if we turned our city rooftops into solar power plants?
The Wall Street Journal takes the city of Austin as a case-in-point in a recent article, Solar City: Austin Sees Huge Potential for Solar Power, Thanks to Satellites
For most Americans, energy use is invisible. The only time it comes to mind is when we pay the
power bill. We turn on a light and give little thought to climate-change-causing emissions from coal or the radioactive nuclear waste that will stick around for thousands of years. But that may be changing. It's about time.
As the owner of a green marketing agency who specializes in green energy marketing, organic branding, social change marketing, green advertising and the LOHAS consumer, I know I'm as much a part of the problem as I am part of the solution. But I am conscious of my power use. That's why both my home and office are heated and cooled with geothermal energy, solar lights keep outdoor paths lit, compact fluorescents reduce our energy use and I drive a car that gets 50 mpg.
Each of us leaves an environmental footprint. But it's up to us how light or how deep it will be.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The Wall Street Journal takes the city of Austin as a case-in-point in a recent article, Solar City: Austin Sees Huge Potential for Solar Power, Thanks to Satellites
For most Americans, energy use is invisible. The only time it comes to mind is when we pay the
power bill. We turn on a light and give little thought to climate-change-causing emissions from coal or the radioactive nuclear waste that will stick around for thousands of years. But that may be changing. It's about time.As the owner of a green marketing agency who specializes in green energy marketing, organic branding, social change marketing, green advertising and the LOHAS consumer, I know I'm as much a part of the problem as I am part of the solution. But I am conscious of my power use. That's why both my home and office are heated and cooled with geothermal energy, solar lights keep outdoor paths lit, compact fluorescents reduce our energy use and I drive a car that gets 50 mpg.
Each of us leaves an environmental footprint. But it's up to us how light or how deep it will be.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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