Marketing Matters

While I'm not a big sports fan, I am definitely a fan of green. So when friends invited me to a Twins game the other night, I have to confess I was a bit more excited about the green and eco-conscious Target Field stadium than I was about the game itself.

There are all kinds of way to weave green into our daily lives. Sports is one way. Marketing is  another. As the head of a Twin Cities marketing and advertising agency that specializes in green ad campaigns, green energy marketing, social change communications and wellness marketing, I know the power of consumers to create change in the world. Often I hear people say that they feel powerless to make changes. They feel that one person can't make a difference. They're right. And they're wrong.

The perfection lies in the fact that when each of us as individuals says, "yes," to a change, there are others doing the same. They often feel alone, but are actually connected to the whole. Change happens in magical ways. Twenty years ago, who would have ever imagined a green baseball stadium? The world IS changing. All we need to do is get in the game.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.