Green Marketing—A Job You'll Love So Much You Can't Believe You Get Paid

I was just invited to be a college guest lecturer for a promotional writing course. As an expert in the categories of wellness promotion, green advertising, green energy marketing, wellness marketing and LOHAS marketing, I have been honored to build strategy and create campaigns for many wellness companies and progressive businesses. I love sharing my experience with students.

In 1990, when I launched one of the nation's first green advertising agencies, my area of specialization was seen as a bit of a curiosity. But times have changed. Dramatically. Businesses understand the power of great creative, but even more they understand that millions of consumers are passionate about buying from brands that align with their values. In addition, interest in renewable energy has brought about incredible technological innovation, an expanding sustainable energy market and a host of green energy conferences.

I've found that today more and more students are looking for careers that not only provide an income, but that feed their soul and contribute to the greater good. I applaud that passion. Because this is exactly the path to finding a job you love so much you can't believe you get paid.