Over the weekend, a tiny island country off the coast of India galvanized global media
attention about the urgency of climate change. How? They were incredibly smart. Strikingly unconventional. And spot-on with their message.
According to the Associated Press, "Members of the Maldives' Cabinet donned scuba gear and used hand signals Saturday at an underwater meeting staged to highlight the threat of global warming to the lowest-lying nation on earth."
Leveraging the upcoming U.N. Climate Change Conference in Copenhagen, this tiny, relatively unknown country, is using the power of PR to take center stage as an advocate to stop climate change—our planet's most critical issue. You gotta love it. I do.
As the head of a green advertising agency with expertise in renewable energy marketing, I have long worked to educate and inspire action to fight climate change. Almost 15 years ago, I led efforts to create a national advertising campaign featuring TV, radio, direct response, events and guerilla marketing to educate millions about the reality about climate change while offering renewable energy options as part of the solution. Last summer, I partnered with MusicMatters in addition to recording artist Jack Johnson and his team to execute a carbon neutral world tour.
Fighting climate change is a personal and professional passion. I salute the leadership of the Maldives. They made a point. They made it fun. And their message is being heard around the world.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
attention about the urgency of climate change. How? They were incredibly smart. Strikingly unconventional. And spot-on with their message. According to the Associated Press, "Members of the Maldives' Cabinet donned scuba gear and used hand signals Saturday at an underwater meeting staged to highlight the threat of global warming to the lowest-lying nation on earth."
Leveraging the upcoming U.N. Climate Change Conference in Copenhagen, this tiny, relatively unknown country, is using the power of PR to take center stage as an advocate to stop climate change—our planet's most critical issue. You gotta love it. I do.
As the head of a green advertising agency with expertise in renewable energy marketing, I have long worked to educate and inspire action to fight climate change. Almost 15 years ago, I led efforts to create a national advertising campaign featuring TV, radio, direct response, events and guerilla marketing to educate millions about the reality about climate change while offering renewable energy options as part of the solution. Last summer, I partnered with MusicMatters in addition to recording artist Jack Johnson and his team to execute a carbon neutral world tour.
Fighting climate change is a personal and professional passion. I salute the leadership of the Maldives. They made a point. They made it fun. And their message is being heard around the world.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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