Costa Rica is the happiest place in the world, according to an independent research group in Britain with the goal of building a new economy, "centered on people and the environment."
As an leader in LOHAS marketing, green marketing, wellness marketing and wellness promotion, this news couldn't make me "happier." Costa Rican leaders have been incredibly strategic throughout the last decade in positioning the country as an eco-destination. Business and government both saw the opportunity for green by systematically working toward environmental and economic sustainability.
It's a beautiful thing. When people and the planet come first, happiness is the natural result.
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