Marketing Matters

The director most known for his hugely commercial Jim Carrey films, including, Liar Liar and Ace Ventura: Pet Detective, Tom Shadyac, has crafted a deeply personal documentary that speaks to the beauty as well as the excesses of humanity and our inherent oneness with life.

I AM chronicles Tom's journey from a life-changing injury to his subsequent quest for enlightenment. I had a chance to meet Tom after the opening and screening of the film in Minneapolis.

As we shared our stories of healing and transformation, I was struck by the how the power of our own personal experience can inspire change.

As the head of a mission-based advertising agency that specializes in helping businesses and organizations do well and do good, I know well how to move people to action.

Having worked to grow the organic industry, bring yoga to the mainstream, pioneered renewable energy marketing and lead the way in social change communications, I am a full-on believer that we as individuals can be a force for good.

As I shared with Tom, life is much like that field of poppies in. The Wizard of Oz. The further we travel, the more likely we are to fall asleep. Good green and mission-based marketing is a wake up call. So is this film. Join me and discover what's right with the world.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.