Marketing Matters

Food can fight flu.   So to help shift consumer behavior, I recently created a campaign that encourages Americans to open their refrigerators instead of their medicine cabinets. 

Where was it launched? In our most undervalued natural pharmacy. Produce aisles.

To help shift the perception that flu can only be prevented through pharmaceutical means and to boost sales of fresh roots, fruits and vegetables, I recently created a campaign that spoke directly to consumers where they shop. In the produce aisles. 

As the head of a marketing firm that specializes in wellness marketing, organic marketing, social change marketing and the LOHAS consumer, I'm happy to say that this effort was a resounding success. Stores loved the marketing support. Consumers stocked up on produce. And shoppers felt a whole lot healthier. 

Fruit and vegetables as a natural remedy. Now that's a way of life I can really sink my teeth into.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.