Marketing Matters

According to the Huffington Post, "Last year, about $2.1 trillion was spent in the U.S. on medical care. Of these trillions, 95 cents of every dollar was spent to treat disease after it had already occurred. At least 75% of these costs were spent on treating chronic diseases like heart disease and diabetes that are preventable or even reversible."

As an expert in the areas of wellness marketing, wellness promotion, sustainable advertising, LOHAS marketing and sustainable advertising, it's incredibly encouraging to see that the medical community is waking up to the fact that although we are spending mind-numbing sums, as a nation we are not any healthier. This won't change if we continue focusing our efforts on treating the illness instead of preventing the disease.

More and more science is documenting how holistic and integrative approaches like meditation, yoga, acupuncture and herbal remedies are not only medically effective, but are also often less expensive. Our bodies have tremendous capacity to heal. And as marketers we have a tremendous responsibility to reach out to millions to offer choices and information about how each of us can take the process of healing into our own hands.