Marketing Matters

I shared my story recently while being interviewed during a video testimonial for Spring Forest Qigong. It's a story I've told many times. And it's a story that never loses its power.

My son's life was saved thanks to an extraordinary woman and facilitator of healing. Lesley Vincent, now president of Spring Forest Qigong, came into our lives after my then 13-year-old son had brain surgery and a tumor removed. Unfortunately, after the surgery, he experienced seizures 18-hours-a-day and the nearly 30 pharmaceuticals he was taking daily for seizure control not only had no effect, he was left in a drug-induced fog and was depressed, hopeless and losing the will to live.

Lesley, working with both the energy of qigong and teaching my son to become his own healer, worked miracles. Literally. She has become one of my closest and dearest friends and a mentor to my son, who is now in college and hoping to become a healer himself.

As the head of a green advertising agency that specializes in wellness marketing, organic branding, social change communication and yoga advertising, I know the power of healing stories. We all have them. And it's a gift when we share them.

Stories come alive in surprising ways. From the days thousands of years ago, when first peoples gathered around fires, to today when we share with others in person or online, our stories validate the past—and open doors to the future.  

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.