The wind fills our clothes like sails, tickles the leaves until they laugh and whispers secrets in
our ears. I heard and felt the wind while standing on a cliff near the Mayan ruins of Tulum in February and I heard it again today in the kirtan recording, "Into the Wind."
As a leader in green and social marketing and the head of a Minneapolis advertising and marketing agency, I listen to the wind. It's often said that as marketers, we have our ears to the ground. But, just as importantly, we need our heads in the clouds.
It's there we find inspiration. Dream big dreams. Tap into creative and cultural expansiveness. This is the essence of LOHAS (Lifestyles of Health and Sustainability) marketing and of the LOHAS consumer. This values driven style of brand development is evident in green marketing, organic branding, yoga studio marketing, social change communication and more.
How do you recognize it? Anywhere you find businesses who are passionate about doing well, and doing good— you'll also feel, hear and touch the wind.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
our ears. I heard and felt the wind while standing on a cliff near the Mayan ruins of Tulum in February and I heard it again today in the kirtan recording, "Into the Wind." As a leader in green and social marketing and the head of a Minneapolis advertising and marketing agency, I listen to the wind. It's often said that as marketers, we have our ears to the ground. But, just as importantly, we need our heads in the clouds.
It's there we find inspiration. Dream big dreams. Tap into creative and cultural expansiveness. This is the essence of LOHAS (Lifestyles of Health and Sustainability) marketing and of the LOHAS consumer. This values driven style of brand development is evident in green marketing, organic branding, yoga studio marketing, social change communication and more.
How do you recognize it? Anywhere you find businesses who are passionate about doing well, and doing good— you'll also feel, hear and touch the wind.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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