Who says sustainable brands can't be sexy? Not River Moon Coffee, a new brand nestled along the
St. Croix River in Stillwater, Minnesota.
When founder, Geoff Schodde hired me to help his team craft a highly experiential brand that spoke to his passion for perfect coffee, beauty and pleasure—while at the same time supporting small, artisan shade-grown coffee farms, the journey was as delicious as his beans.
My expertise with the LOHAS (LIfestyles of Health and Sustainability) consumer, green advertising, organic industry and social change communication, served as a solid foundation for the start of this brand. But even more vital were the unflinchingly intuitive and intentional brand touch points that rose to the surface during our brand architecture process.
Brands that want to be a little bit of everything, always amount to a lot of nothing. Great brands are fearless. And they are truthful. As we dove in, River Moon's unique characteristics emerged naturally and with a voice all its own. One that will speak with clarity, confidence and aliveness.
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
St. Croix River in Stillwater, Minnesota. When founder, Geoff Schodde hired me to help his team craft a highly experiential brand that spoke to his passion for perfect coffee, beauty and pleasure—while at the same time supporting small, artisan shade-grown coffee farms, the journey was as delicious as his beans.
My expertise with the LOHAS (LIfestyles of Health and Sustainability) consumer, green advertising, organic industry and social change communication, served as a solid foundation for the start of this brand. But even more vital were the unflinchingly intuitive and intentional brand touch points that rose to the surface during our brand architecture process.
Brands that want to be a little bit of everything, always amount to a lot of nothing. Great brands are fearless. And they are truthful. As we dove in, River Moon's unique characteristics emerged naturally and with a voice all its own. One that will speak with clarity, confidence and aliveness.
Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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