If you think social media is a fad—think again. 
Then check out this YouTube video:
http://www.youtube.com/watch?v=fVXKI506w-E.
Not only are the graphics and stats interesting and fun—if you've been trying to convince your company or your client to jump on board, this four-minute video might just do the trick.
Thankfully, my clients are way ahead of the game. They understand the power of a message that's communicated instantly. And they have come to know that sometimes email is just much too slow. As the head of an advertising and marketing agency that specializes in organic branding, the organic industry, social change communications and the LOHAS consumer, I work with many progressive companies who work hard to maintain their sense of immediacy.
And while many of us aspire to live our lives in the present moment, by the time you've finished reading this sentence, that moment has passed.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Then check out this YouTube video:
http://www.youtube.com/watch?v=fVXKI506w-E.
Not only are the graphics and stats interesting and fun—if you've been trying to convince your company or your client to jump on board, this four-minute video might just do the trick.
Thankfully, my clients are way ahead of the game. They understand the power of a message that's communicated instantly. And they have come to know that sometimes email is just much too slow. As the head of an advertising and marketing agency that specializes in organic branding, the organic industry, social change communications and the LOHAS consumer, I work with many progressive companies who work hard to maintain their sense of immediacy.
And while many of us aspire to live our lives in the present moment, by the time you've finished reading this sentence, that moment has passed.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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