A striking new peer-reviewed study in Environmental Health Perspectives found that in
just three days by replacing canned and other prepackaged foods with fresh, organic meals, the body's levels of BPA and phthalates dropped dramatically.
The same is true when it comes to marketing. As the head of a Minneapolis green advertising agency that specializes in organic branding, yoga marketing, LOHAS marketing and social change communication, my team and I know that a prepackaged approach can be as toxic as chemicals.
Each brand, message and audience is unique. By attempting to apply off-the-rack strategies that may have worked for others, a business or organization could well be cheating itself of a fresh, nutritious and delicious opportunity.
The power of good green marketing is not so much what's visible from the outside—but what's within. So before you go shopping for convenience, consider the quality of ingredients first. Is your approach to marketing a cheap, quick fix? Or is it healthy and designed for long-term growth.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
just three days by replacing canned and other prepackaged foods with fresh, organic meals, the body's levels of BPA and phthalates dropped dramatically.The same is true when it comes to marketing. As the head of a Minneapolis green advertising agency that specializes in organic branding, yoga marketing, LOHAS marketing and social change communication, my team and I know that a prepackaged approach can be as toxic as chemicals.
Each brand, message and audience is unique. By attempting to apply off-the-rack strategies that may have worked for others, a business or organization could well be cheating itself of a fresh, nutritious and delicious opportunity.
The power of good green marketing is not so much what's visible from the outside—but what's within. So before you go shopping for convenience, consider the quality of ingredients first. Is your approach to marketing a cheap, quick fix? Or is it healthy and designed for long-term growth.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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