As I prepare to leave for next week's LOHAS Forum in Boulder, I've been thinking about how my area of professional focus has evolved over the last two decades. As the founder of the first green marketing agency in Minneapolis in 1990, I was passionate about leveraging the power of marketing and advertising strategy to create positive change in the world. I still am.
Today however, as a psychographic category LOHAS (Lifestyles of Health and Sustainability) much more clearly reflects my area of marketing specialization. Transcending traditional green marketing, LOHAS speaks to a much broader category of social and environmental change, including the organic, sustainable and wellness arenas.
Now more than ever, business is the most powerful force for change on the planet. Of course, consumers will drive that change. As marketing and branding experts, all of us at firefly180 have the amazing honor to help shape a future where doing well means doing good.
Today however, as a psychographic category LOHAS (Lifestyles of Health and Sustainability) much more clearly reflects my area of marketing specialization. Transcending traditional green marketing, LOHAS speaks to a much broader category of social and environmental change, including the organic, sustainable and wellness arenas.
Now more than ever, business is the most powerful force for change on the planet. Of course, consumers will drive that change. As marketing and branding experts, all of us at firefly180 have the amazing honor to help shape a future where doing well means doing good.
Powered by Compendium
Comments for The Evolution of Green Marketing