Marketing Matters

You can't sell what you don't believe in.

Nowhere is this more true than in the categories of LOHAS (lifestyles of health and sustainability) marketing, green advertising, organic marketing and wellness marketing. To reach this audience and to move the dial, you need to live it. Believe it. And love it. 

So when I broke my foot recently and was told that I wouldn't be able to walk or drive for about six weeks, I called in my healing guru support team. It was time to walk my talk, even if that meant walking with crutches for a while. My team includes:

• a kinesiolgist and nutritionist
• a homeopathist and MD
• an energy healer
• plant remedies and organic essential oils (like the helichrysum pictured here.)

I'm now healing at lightening speed. In fact, my progress is about twice as fast as normal. I feel such gratitude for the healers in my life. And even more gratitude that my life's work is helping talented, innovative and off-the-beaten-path professionals like these, grow and prosper—as they heal people and the planet.

Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.