While discs for data storage seem to be on the edge of extinction, there are still times when they
come in handy. And when they do, consider EcoDiscs. I got mine as a sample in the mail and have to admit, I'm intrigued.
Fifty two percent less C02 emissions, 50% less polycarbonate, 50% less production energy and no toxic binder...how can you go wrong?
As the head of a green and LOHAS (Lifestyles of Health & Sustainability) marketing agency near Minneapolis, my teams and I are very intentional that the materials we spec for production are as green as our message. For instance, 100% post-consumer, chlorine free fiber paper and soy-based inks are standard.
Why? Because the materials you use are just as much a part of your brand story as the words and images. Now that choices are opening in the world of data storage, here's one more opportunity for extending a mantra of sustainability. After all, what goes around, comes around.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
come in handy. And when they do, consider EcoDiscs. I got mine as a sample in the mail and have to admit, I'm intrigued.Fifty two percent less C02 emissions, 50% less polycarbonate, 50% less production energy and no toxic binder...how can you go wrong?
As the head of a green and LOHAS (Lifestyles of Health & Sustainability) marketing agency near Minneapolis, my teams and I are very intentional that the materials we spec for production are as green as our message. For instance, 100% post-consumer, chlorine free fiber paper and soy-based inks are standard.
Why? Because the materials you use are just as much a part of your brand story as the words and images. Now that choices are opening in the world of data storage, here's one more opportunity for extending a mantra of sustainability. After all, what goes around, comes around.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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