There are countless books on branding. Each claims to have discovered the "formula" for creating
the perfect brand. There are diagrams. Spread sheets. Exercises. Processes and more processes.
Yes, process is vital to creating a great brand, but there's an element that's even more important. Letting go. Tuning in. Intuiting. Creating.
I have a meeting tomorrow with a potential client who is looking for some help with extending their brand voice. While I've worked for decades as a green marketer and LOHAS strategist, I am at my core, a writer. And more than that, I'm a brand channeler. Just as there psychics who channel spiritual energies, a brand channeler tunes in to the soul of a brand to give voice to what needs to be said. And heard. Is this a scientific process? No. Does it require the use of diagrams? No. But it is extraordinarily effective none the less. Can anyone do it? No. But if you're willing to suspend the idea that you have all the answers. If you're willing to quiet your mind and listen, you may just find that your brand and your brand's voice has more to say than you ever imagined.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
the perfect brand. There are diagrams. Spread sheets. Exercises. Processes and more processes.Yes, process is vital to creating a great brand, but there's an element that's even more important. Letting go. Tuning in. Intuiting. Creating.
I have a meeting tomorrow with a potential client who is looking for some help with extending their brand voice. While I've worked for decades as a green marketer and LOHAS strategist, I am at my core, a writer. And more than that, I'm a brand channeler. Just as there psychics who channel spiritual energies, a brand channeler tunes in to the soul of a brand to give voice to what needs to be said. And heard. Is this a scientific process? No. Does it require the use of diagrams? No. But it is extraordinarily effective none the less. Can anyone do it? No. But if you're willing to suspend the idea that you have all the answers. If you're willing to quiet your mind and listen, you may just find that your brand and your brand's voice has more to say than you ever imagined.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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