Marketing Matters

There is a Zen proverb that says, "The snow falls, every snowflake in its place." The idea that a seemingly random event actually embodies a higher intellegence is very much at the heart of green advertising, organic branding and social marketing.

With fall well underway and winter not far into the future, I've been thinking a lot about how great creative and strategy seem to "fall" into place. There's a moment when widely disparate ideas and concepts merge. The dots connect. And a stillpoint occurs.

That's the magic of marketing. And that's why fall is such a great reminder of letting go and trusting in the process.

Lisa Proctor is the president and creative director of firefly180 marketing—a Minneapolis-based branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.