Marketing Matters

A client came to me yesterday with a request to create a "quick ad" for immediate insertion. When I asked about message, desired response, audience demographic and points of uniqueness, she admitted her team hadn't quite thought that through. 

I suggested she save her money. As the head of a green advertising agency that specializes in social change communication, the LOHAS consumer, yoga advertising, organic branding and green energy marketing, I urge our clients to remain proactive—not reactive.

While it's difficult sometimes not to get caught up in the office swirl, a clear head is an essential element when it comes to good advertising and marketing strategy. So the next time you find yourself reverting to reactive mode, take some advice from the yogis. Take a breath. Find your center. And listen to the wisdom within.


Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing