Green Marketing—When Hot Becomes Cool

Wednesday, September 2, 2009 by Lisa Proctor
Toyota's Prius has done it again. This is a brand that continues to innovate, connect with consumers and push technological boundaries. Their new rooftop solar array that pulls hot air out of the car while parked, reduces the need for air conditioning—thereby increasing fuel efficiency.

As the head of a green advertising agency that specializes in environmental public relations, eco friendly marketing, natural advertising, LOHAS marketing and green energy, I can't help but love this brand. I just hope U.S. car manufacturers are watching. Learning. And greening.

Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.

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