If you haven't tried the most delicious and nutritious flax seed cracker on the planet, go buy a box
now!
flackers are the brainchild of Dr. Alison Levitt, a MD with a mission.
I met Dr. Levitt several years ago, when she worked with our family by prescribing a regime of herbs and supplements during a time when my son was in the midst of a health crisis. This wise and wonderful physician was then in the midst of creating what would soon become the flackers brand by whipping up recipes and using a food dehydrator to "bake" them. They were amazing. Now you can try them too.
As a leader in organic marketing, branding, social change communication and green advertising, I can tell you without a doubt that Alison Levitt is the real deal. Don't forget to check out the flackers website along with
Dr. Levitt's blog.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
There are nearly infinite ways to extend your brand. If you have a green or LOHAS consumer
brand like mine you can start by:
• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another
extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is:
building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Food can fight flu. So to help shift consumer behavior, I recently created a campaign that encourages Americans to open their refrigerators instead of their medicine cabinets.
Where was it launched? In our most undervalued natural pharmacy. Produce aisles.
To help shift the perception that flu can only be prevented through pharmaceutical means and to boost sales of fresh roots, fruits and vegetables, I recently created a campaign that spoke directly to consumers where they shop. In the produce aisles.
As the head of a marketing firm that specializes in wellness marketing, organic marketing, social change marketing and the LOHAS consumer, I'm happy to say that this effort was a resounding success. Stores loved the marketing support. Consumers stocked up on produce. And shoppers felt a whole lot healthier.
Fruit and vegetables as a natural remedy. Now that's a way of life I can really sink my teeth into.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
The
Oregon Sustainability Center, which is being called the first large-scale “living building,” is projected to have a zero carbon footprint, according to a recent issue of
Environmental Leader.
Powered by solar and geothermal energy, this 12-story office building complete with a plant-based water filtration system, is a prototype for the future. It makes so much sense.
Green marketing is another plant-based model. Each ad, message, website, social media campaign, logo and sales pitch is a closed loop. It's a creative and strategic process that guides consumers deep into the soil to explore the root of the message, then back up to the sun where they can see the light and take action. As the head of a green marketing agency that specializes in the LOHAS consumer, green advertising, yoga studio marketing, organic branding and renewable energy marketing, I believe that nature has much to teach. All we need to do is listen.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
What if we turned our city rooftops into solar power plants?
The
Wall Street Journal takes the city of Austin as a case-in-point in a recent article,
Solar City: Austin Sees Huge Potential for Solar Power, Thanks to Satellites
For most Americans, energy use is invisible. The only time it comes to mind is when we pay the
power bill. We turn on a light and give little thought to climate-change-causing emissions from coal or the radioactive nuclear waste that will stick around for thousands of years. But that may be changing. It's about time.
As the owner of a green marketing agency who specializes in green energy marketing, organic branding, social change marketing, green advertising and the LOHAS consumer, I know I'm as much a part of the problem as I am part of the solution. But I am conscious of my power use. That's why both my home and office are heated and cooled with geothermal energy, solar lights keep outdoor paths lit, compact fluorescents reduce our energy use and I drive a car that gets 50 mpg.
Each of us leaves an environmental footprint. But it's up to us how light or how deep it will be.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
It's a beautiful thing when green marketing, organic branding and social change communication become supercharged through media.
One of my favorite organic tea brands, Zhena's Gypsy Tea, got a great media hit recently when Jennifer Aniston prepared cocktails at a party using the Zhena's Super Berry Blend. Zhena, the founder of this brand, is an incredible visionary, authentic spirit, green goddess and master tea blender. I couldn't be happier for her.
Mass media has incredible power to educate, enlighten and inspire the mainstream. The organic industry, green companies and progressive businesses have amazing stories to tell. Put them together and you have a force for change. It's
a win for green business. And a win for consumers who are exposed to new ways to live healthier and more sustainably.
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I attended the global premier of In the Age of Stupid in NYC last night. This new film addresses the climate change crisis and the need for action we and our world leaders must take in Copenhagen this December. This film is 2009's answer to Al Gore's Inconvenient Truth.
Last night's premier was broadcast live via satellite throughout the globe and was attended by 1 million people—surpassing Star Wars, and is set to break a world record. Already inspiring international action, this film is a testament to the power of media, storytelling and good grass roots marketing. Check out www.ageofstupid.net.
As a leader in green marketing, renewable energy marketing, organic internet marketing and eco advertising, climate change has been a passion of mine since I began working on TV and green energy print campaigns more than a decade ago. I've seen the power of consumer choice. And I've been honored to create messaging that has educated, empowered and created real change.
In the Age of Stupid offers a powerful message about pending disaster, but also one of hope. I am proud to answer writer/director Frannie Armstrong's call to action to join millions of people in reducing my CO2 emissions at least 10% by 2010.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
This one is tricky.
Powerful, yet controversial environmental print and TV spots for WWF comparing the 9/11 terrorist
attacks with the 2004 tsunami, were recently entered at Cannes. They've caused quite a stir. Although not the kind the agency DDB had hoped for.
Turns out this agency created what is known in the industry as a
fake or phantom ad. A campaign created and placed often at the expense of an agency for the sole purpose of winning a prestigious award. What's more, WWF claims the first they knew about this spot was when they found it on youtube. http://www.youtube.com/watch?v=tFHeQsOULng
As the head of a green advertising agency that specializes in green marketing, LOHAS marketing, organic promotion, natural advertising and environmental communication, I am all for compelling creative that moves millions to take action to protect the planet.
But unfortunately, this incident uses the brand power of WWF for a cheap shot at a big award. Too bad.
The world needs exceptional advertising and green marketing strategy to wake us up. Shake us up. And to bring about much needed action and change. But to create work that is all about the creative shop, at the expense and credibility of a client, is simply inexcusable.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Will sex sell to to apathetic guys? The new eco website www.angrygreengirl.com certainly hopes so.
Targeted at
men who might be cajoled into taking eco action by self-described "hot" babes, this site isn't for everyone. But as a new launch in the green scene, the brand is clearly unique.
As the head of a green advertising agency and an expert in the categories of organic marketing, green online marketing, sustainable advertising, social change marketing and eco communication, I've worked with a lot of eco businesses to create advertising and marketing strategies that build movements and garner millions of media impressions.
But I have to admit, I've never recommended launching a new green site with the offer of free, eco, waterless car washes for hybrid drivers by bikini-clad models. But then, I've never worked on a brand like angrygreengirl.com.
Will this new venture make it? Who knows. But the market will soon decide whether this site is sexy. Or just silly.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Government is often criticized for being too big. Too slow. And too late.
Not the case for the wildly popular
Cash for Clunkers campaign. In fact, according to one of my favorite eco news sources,
Environmental Leader, this program which is one part
green public relations, two parts sustainable marketing strategy and seven parts economy-boosting eco business brilliance—has resulted in a 58% increase in fuel efficiency.As a leader in LOHAS marketing, organic branding, green energy and sustainable marketing arena, I love the fact that
700,000 gas guzzlers were traded in for more fuel efficient models. I also love the fact that this quick cash infusion has meant that many auto industry jobs from salespeople to line workers were saved. At least for now.
The beauty of good green business strategy is that it is based on a model of inherent sustainability. That means both profit for a business and low impact on the planet. U.S. car makers, buckling under pressure from shareholders, have for too long focused on short term gains. This was not only arrogant. It was bad business all around.
Now that U.S. car makers have been forced to reap what they have sown, I only hope that they have seen the light. And that they launch a course correction that is not about big and bigger. But green and greener.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
According to Forbes, in 2008 consumers spent $23 billion on organic food. That's a 16% growth rate. Even with the double digit growth this category has seen over the last decade, organic represents just a tiny percent of total food purchased in the U.S.
That's good news. Because there's still lots more room to grow.As the head of an advertising and marketing agency that specializes in organic marketing, organic
promotion, green communications and LOHAS advertising strategies, I am passionate about supporting the efforts of organic companies. These are businesses that are working to improve the health of people as well as the planet.
Before starting my agency, I worked as VP communications for the Organic Center, a non-profit dedicated to educating millions about the health and environmental benefits of organic. I've had the privilege of walking organic fields with farmers, eating meals prepared by the nation's premier organic chefs and creating messaging that educates and inspires action—including the groundbreaking coffee table book,
Core Truths.
The seeds of change have been planted. It's up to us as marketers to help bring in the harvest.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
I love a good glass of wine.
As the owner of a marketing agency that specializes in LOHAS marketing, wellness marketing, yoga marketing and sustainable communications, I tend to shop for organic brands.
I'm happy to say that there are an excellent array of vintners from around the world to choose from. Organic wines are not only rich and full-bodied, but because they were grown without chemical pesticides or fertilizers, they are actually higher in antioxidants. That means your organic glass of wine will actually help you slow the aging process and promote faster healing.
I work with a lot of wellness companies in the areas of wellness promotion—and when it comes to organic wine, I have to say that this is a success story about a glass being not only half full, but full to the rim.
work has been critical to marketers for years. As a leader in Lifestyles of Health and Sustainability (LOHAS) marketing, eco advertising, social change communication and organic marketing, I am considered an expert on the LOHAS consumer. This psychographic group includes one in four adult Americans and a $209 billion marketplace.
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