There are nearly infinite ways to extend your brand. If you have a green or LOHAS consumer
brand like mine you can start by:
• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is: building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
brand like mine you can start by:• serving organic coffee and tea in reusable mugs
• fueling your vehicles with bio-diesel or use hybrids
• buying only 100% post-consumer fiber paper for your printer
Of course that's just the beginning. Another extremely simple and generally overlooked tactic is to extend your brand through your email salutation. Why sign client correspondence with the traditional "Sincerely," "Yours" or "Best Wishes," when you can convey your brand message at the end of every digital communication?
As president and creative director of firefly180 marketing, an advertising and marketing agency that specializes in markets that include; organic marketing, yoga advertising, green energy marketing, social change communication and renewable energy marketing, I know that the power of creating off-the-beaten-path ideas can ensure a brand message resonates and stays with the audience.
Take my agency for example. We work in the progressive space with progressive businesses and non-profits. Our tagline is: building brands that spark change. When we close an email, we sign it enthusiastically, "Shine on!"
Clients love it. It's playful. It speaks to change, light and forward movement. And best of all, those who receive our emails feel acknowledged for the spark they bring to the world. So the next time you sign an email with "Sincerely," stop to consider how you might be able to extend your own brand with a salutation that speaks volumes. And remember, shine on!
Lisa Proctor is the president and creative director of firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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