I attended the global premier of In the Age of Stupid in NYC last night. This new film addresses the climate change crisis and the need for action we and our world leaders must take in Copenhagen this December. This film is 2009's answer to Al Gore's Inconvenient Truth.
Last night's premier was broadcast live via satellite throughout the globe and was attended by 1 million people—surpassing Star Wars, and is set to break a world record. Already inspiring international action, this film is a testament to the power of media, storytelling and good grass roots marketing. Check out www.ageofstupid.net.
As a leader in green marketing, renewable energy marketing, organic internet marketing and eco advertising, climate change has been a passion of mine since I began working on TV and green energy print campaigns more than a decade ago. I've seen the power of consumer choice. And I've been honored to create messaging that has educated, empowered and created real change.
In the Age of Stupid offers a powerful message about pending disaster, but also one of hope. I am proud to answer writer/director Frannie Armstrong's call to action to join millions of people in reducing my CO2 emissions at least 10% by 2010.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
Last night's premier was broadcast live via satellite throughout the globe and was attended by 1 million people—surpassing Star Wars, and is set to break a world record. Already inspiring international action, this film is a testament to the power of media, storytelling and good grass roots marketing. Check out www.ageofstupid.net.
As a leader in green marketing, renewable energy marketing, organic internet marketing and eco advertising, climate change has been a passion of mine since I began working on TV and green energy print campaigns more than a decade ago. I've seen the power of consumer choice. And I've been honored to create messaging that has educated, empowered and created real change.
In the Age of Stupid offers a powerful message about pending disaster, but also one of hope. I am proud to answer writer/director Frannie Armstrong's call to action to join millions of people in reducing my CO2 emissions at least 10% by 2010.
Lisa Proctor is the president and creative director for firefly180 marketing—a branding and advertising agency that specializes in LOHAS marketing, wellness marketing, green marketing and renewable energy marketing.
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